Area of Expertise: Professor Baldwin specializes in decision support system design, enterprise modeling and e-commerce applications. His current research focuses on the development of data and object-oriented models by novices and experts. He is also investigating the use of XML to support modeling from multiple points of view. He teaches courses in E-Commerce, Business Process Improvement, Database Management Systems, Systems Analysis and Design, and Internet Programming.
Professional Activities: Professor Baldwin has published two books related to Microsoft Access: Applications Development in Microsoft Access 2000 and New Perspectives on Applications Development i n Microsoft Access-Advanced. In addition, he coauthored The Red Bell case. The Institute of Interactive and Direct Marketing selected this case, involving database marketing and e-commerce issues, as the outstanding case in 1999. Professor Baldwin has published in several proceeding and journals including: Journal of MIS, and IEEE Transactions on Systems, Man, and Cybernetics. In addition to publications, Professor Baldwin has developed several information systems for large and small businesses. He has conducted seminars on IT strategic planning, modeling, quality assurance, and e-commerce. He is a member of the Association of Computing Machinery, Association for Information Systems, and the Institute for Operations Research and Management Science.