Areas of Expertise: Peter has extensive Sales, Marketing and Market Research experience with companies such as Nabisco Brands, A.C. Nielsen and Motorola. He has also worked as both a consultant and as a manufacturer’s agent with a client base that included many of Canada’s largest retailers, as well as retailers in 6 US states. His early experience included working as a Client Service Manager/Account Executive to major consumer packaged firms in the area of “single source” market research data, a data collection and analysis technique which was considered to be revolutionary in the late 1980’s. He has continued this interest in technology, new media and virtual learning in his recent years in academia and has published over 20 peer reviewed articles in respected conference proceedings and journals on these topics.
Teaching: Peter has taught a wide variety of both undergraduate and graduate level courses in Marketing and Electronic Commerce as Complementary Faculty in both traditional and online environments. His most recent position was at the University of Ontario Institute of Technology in Oshawa, Ontario, Canada, a new university which offers a laptop based learning environment and extensive use of learning technology. He began his teaching career about 10 years ago at Mount Allison University, in New Brunswick, Canada, developing and teaching the first courses offered in Electronic Commerce. His teaching methods typically include real life case studies, business simulation and use of most current learning technologies, where feasible, with an emphasis on developing "soft" skills which many employers value in today’s marketplace.
Research: Peter has authored and co-authored approximately 20 articles published in peer reviewed journals and peer reviewed conference proceedings to date. He has presented his research globally, including international conferences in Dubai and Seoul, in recent years. His areas of research interest are in the areas of management education, electronic commerce and marketing program evaluation, knowledge management and cross-cultural and global marketing. One of his research partners has taught in Kazakhstan and the UK and is now teaching in France. This has offered excellent opportunities to collaborate in cross cultural research.
Professional and Service: Peter is a member of the American Marketing Association and its Milwaukee Chapter. He uses the rich sources available from AMA in the classroom where beneficial and is Faculty Advisor of the collegiate chapter of the AMA at UW-Parkside. He also acts as a student coach for UW-Parkside's collegiate sales competition team which has garnered numerous awards at National Sales Competitions since fall 2008.
Personal: Peter resides in Kenosha and has two adult stepsons who live in Canada. He is an avid cyclist and also coached Little League baseball in Canada for a number of years.