The marketing concentration is designed for business students who wish to pursue a career in advertising, promotions, marketing, sales, or public relations.

What skills will I develop?

• Methods of marketing research: defining information needs, determining research design, collecting and analyzing data, and preparing reports
• Buyer Behavior: developing, implementing, and assessing marketing strategies.
• Promotional Management: techniques and strategies for advertising, personal selling, sales promotion, and public relations
• Marketing Management
• Product Management
• International Marketing
• Marketing Channels Management
• Business-to-Business Marketing