Concentration in Marketing
The Marketing concentration is designed for business students who wish to pursue a career in advertising, promotions, marketing, sales or public relations. The marketing specific courses provide students with a solid knowledge base and the strong quantitative skills necessary for a successful career in the marketing profession.
- What is Marketing?
- Career Opportunities in Marketing
- Academic Requirements of Marketing Concentration
- Accreditation
- Marketing Faculty
- Need More Information?
What is Marketing?
Marketing is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services
to create exchanges that satisfy individual and organizational objectives. This
requires that the student has learned precise skills in order to
be successful; and these skills are continually emphasized through
both course material and internships/externships taught
by our outstanding faculty.
- Translate current theory into practice
- Develop communication, presentation, interpersonal and technical skills
- Understand business ethics, marketing management, product management, international marketing, marketing channels and business-to-business marketing
- Develop, implement and assess marketing strategies and promotional techniques
Career Opportunities in Marketing
The dynamic field of marketing provides students with various job opportunities
within the field.
- Account Executive
- Advertising Manager
- Brand Manager
- Communication Director
- Corporate Trainer
- Creative Director
- Event Planner
- Fundraising Coordinator
- International Buyer
- Market Research Analyst
- Marketing Director
- Media Coordinator
- Merchandise Manager
- Political Campaign Manager
- Project Manager
- Promotions Director
- Public Relations Director
- Publications Director
- Product Development Director
- Sales Manager/Representative
Academic Requirements of Marketing Concentration
The concentration consists of 15 credits beyond the business fundamental
and core courses required by all business majors.
Accreditation
The UW-Parkside College of Business, Economics, and Computing is an AACSB (The
Association to Advance Collegiate Schools of Business) accredited business
school as well as the only AACSB International accredited business
program based in Kenosha, Racine, and Lake (IL) counties.
Marketing Faculty
We are proud to have an outstanding faculty dedicated to providing
the most comprehensive education to every student with whom they
teach.
 |
Peter C. Knight, Ph.D. |
 |
Michael T. Manion, Ph.D. |
Need More Information?
For additional information on the Marketing Concentration or a career
in Marketing, please contact us at:
- (262)595-2280
- Email Business Department
"Classes at UW-Parkside gave me practical experience
which I believe better prepared me for the workplace."
Jennifer Standley, Class of 2002
