Concentration in Marketing
The Marketing concentration is designed as a step-by-step process for students who are interested in pursuing successful careers in the field of Marketing. Marketing managers work to advance the relationships between their firms and their customers. Therefore, Marketing students build on their Business preparation and foundation courses to study Marketing Research and Buyer Behavior, Marketing Communications and Product Management. Advanced elective courses are also offered, including International Marketing and Special Topics. En route to graduation, Marketing students take an advanced Marketing Management "Capstone" course that integrates their previous coursework.
- Benefits
- Concentration in Marketing Requirements
- Coursework Required of all Business Majors
- Marketing Faculty
Benefits
Marketing students often engage in projects to provide marketing plans and advisory services to area firms, working in the new Solutions for Economic Growth (SEG) Center. Students also gain "real world" experience by managing a fast-growing electronics company in a highly competitive Marketing Simulation. At this time, Marketing is the only concentration that offers this robust, web-based Simulation to its students. Graduates report that their intense learning experiences in Marketing Projects and Business Simulation contribute greatly to their success in Marketing and in Business.
Marketing Students benefit from small class sizes and are taught by academically and professionally recognized faculty who are dedicated to their success. Students declaring a Marketing concentration request a Marketing faculty advisor, who guides them with advanced course selection, career considerations, and job recommendations. While tuition is an exceptional value at this four-year institution, Marketing students may apply for grants, scholarships, and work-study programs. The Marketing faculty recognizes that many students are employed and, therefore, offer both day and evening courses each semester. Marketing students often take advantage of Summer and Winterim Session courses, as scheduled.
While most Marketing graduates enter the workforce directly, some students take the additional step of earning a Masters in Business Administration (MBA) as further preparation for their successful careers. Students may earn this valuable credential, widely recognized in the business world, by working with faculty and in facilities that they have come to know as Marketing undergraduates.
Concentration in Marketing Requirements
The concentration consists of 18 credits beyond the business fundamental and core courses required by all business majors.
Requirements:
MKT 354 Marketing Research
MKT 355 Buyer Behavior
MKT 358 Promotion Management
MKT 452 Product Management
MKT 455 Marketing Management
Choose one course from:
MKT 456 Marketing Projects
MKT 494 Internship in Marketing
MKT 499 Independent Study
Choose one course from:
MKT 356 International Marketing
MKT 458 Personal Selling
MKT 490 Special Topics in Marketing
Coursework Required of all Business Majors
A. Fundamental Preparation Courses (16 credits) (C or Better Required)
ECON 120 Principles of Microeconomics (3 cr)
ECON 121 Principles of Macroeconomics (3 cr)
MATH 112 College Algebra II (4 cr)
COMM 105 Public Speaking (3 cr)
Advanced Writing (3 cr) - Select from:
ENGL 201 Advanced Composition (3 cr)
ENGL 202 Technical Writing (3 cr)
ENGL 204 Writing for Business and Industry (3 cr)
B. Business Preparation Courses (15 credits) (C or Better Required)
ACCT 201 Financial Accounting (3 cr)
ACCT 202 Managerial Cost Accounting (3 cr)
BUS 272 Legal Environment of Business (3 cr)
QM 210 Business Statistics I (3 cr)
QM 310 Business Statistics II (3 cr)
C. Business Foundation Core (21 credits)
QM 319 Operations Management Principles (3 cr)
MIS 320 Management Information Systems (3 cr)
FIN 330 Managerial Finance (3 cr)
MGT 349 Organizational Behavior (3 cr)
MKT 350 Marketing Principles (3 cr)
BUS 495 Strategic Management (3 cr)
HRM 343 Human Resource Management* (3 cr)
* HRM 343 is a requirement for concentrations in general business, and human resource management. It is not a requirement for accounting, finance and marketing.
Marketing Faculty
Area of Expertise: Peter has extensive Sales, Marketing and Market Research experience with companies such as Nabisco Brands, A.C. Nielsen and Motorola. He has also worked as both a consultant and as a manufacturer’s agent with a client base that included many of Canada’s largest retailers, as well as retailers in 6 US states. His early experience included working as a Client Service Manager/Account Executive to major consumer packaged firms in the area of “single source” market research data, a data collection and analysis technique which was considered to be revolutionary in the late 1980’s. He has continued this interest in technology, new media and virtual learning in his recent years in academia. Professional Activities: Peter is a member of the American Marketing Association and recently joined the Milwaukee Chapter. He plans to use rich sources available from AMA in the classroom where beneficial. He is also a member of the Information Resources Management Association and is co-editor of a special edition of the Journal of Electronic Commerce in Organizations which IRMA publishes. He has served in a number of committee roles as a Doctoral Student, including being elected by his peers as Graduate Student Representative on the Dean Search Committee at Carleton University. |
Area of Expertise: Dr. Manion has done extensive research into the development of new financial services and the measurement of their success. His academic research is complemented by twenty years of experience on LaSalle Street in Chicago as a corporate banker and treasury consultant. He is a Certified Treasury Professional. Prior to earning his doctoral degree, he was in management positions with JPMorganChase, Bank of America, and PriceWaterhouseCoopers. Research: Dr. Manion's research addresses the effect of business strategy on the development of financial services, the types of products introduced, and the measurement of their success. He has also performed research into the recognition of new business opportunities by high tech entrepreneurs. He has written a book on service development, published in academic journals, presented at research forums, and spoken to groups of business professionals. His professional work includes the earliest research into the commercialization of corporate electronic payment systems. |
"Classes at UW-Parkside gave me practical experience
which I believe better prepared me for the workplace."
Jennifer Standley, Class of 2002
