Sales Certificate
Sales education is becoming increasingly important for today’s college graduates. According to a recent study by the H.R. Chally Group, 82% of all marketing majors and 60% of all business school graduates are headed for a sales related job. More college graduates of all majors will find their first career in Sales than all other careers combined
The Sales Certificate offers students of all majors an opportunity to gain many of the required skills to be prepared for a Sales Career. Our Sales Certificate program is only one of two programs accredited by the University Sales Education Foundation in the State of Wisconsin, and one of 55 nationwide.
The Business Department offers a certificate in sales that is available to undergraduate business and non-business majors as well as non-degree seeking students. To be eligible for this certificate program, the student must meet at least one of the following requirements:
- Junior or senior standing at UW-Parkside or another college/university
- An undergraduate degree
- Five years of business experience, preferably at mid-level management or above, or at an entrepreneurial firm
- Associate degree and two years of business experience, preferably at mid-level management or above, or at an entrepreneurial firm
The certificate consists of the following courses (cumulative GPA of 2.00 required):
MKT 458 Personal Selling - 3 credits
Prereq: MKT 350. Freq: Fall.
Designed to gain an understanding of personal selling as a major function within the marketing and promotional mix of a firm. The course utilizes videotaped analysis of student-sales role plays to develop selling skills.
MKT 467 Selling of Financial Services - 3 credits
Prereq: MKT 458. Freq: Spring.
This course focuses on how financial institutions such as banks, investment firms, investment bankers, stock brokerages, investment advisors, venture capitalists, insurance companies, credit card issuers, and other financial institutions design and market their services and products through the personal selling function.
MKT 469 Advanced Personal Selling - 3 credits
Prereq: MKT 458. Freq: Spring.
This course builds upon the knowledge and skills of MKT 458. Content emphasis is upon the concepts of strategic account management, customer relationship management, consultative selling, and customer problem diagnosis in a variety of customer situations. Activities designed to increase the student’s persuasiveness and logic in the selling interaction, which requires enhancement of questioning, listening, and speaking skills. Activities are also designed to enhance organizing, analysis, and problem solving skills.
How to Enroll
Accreditation
The UW-Parkside College of Business, Economics, and Computing is an AACSB (The Association
to Advance Collegiate Schools of Business) accredited business school as
well as the only AACSB International accredited business program based
in Kenosha, Racine, and Lake (IL) counties.
Need More Information?
For additional information on the Certificate in Sales or
a career in Business, please contact us at:
- (262) 595-2280
