The Strategic Plan dashboard offers a quick view of the current goals and their status. For a detailed look at the progress on each Strategic Direction, visit the Strategic Planning Archive.
Point Leader(s): DeAnn Possehl
A strategic, data driven approach to enrollment that utilizes intentional strategies and tactics to achieve optimal enrollment through progressive recruitment, matriculation and retention efforts, thereby supporting the vision and the academic missions of the university and enhancing student learning and student success.
|Improve timeliness, accuracy and accessibility of enrollment and retention data||Joe Jucha||1. Interactive reporting group 2. Data team 3. Enrollment management||• Continue to develop KPIs for enrollment and retention in collaboration with IR • Develop at least two KPIs for enrollment and retention, including a dashboard for these KPIs by spring, 2013|
|Develop a Strategic Enrollment Plan||DeAnn Possehl||1. Provost leadership team 2. Integrated Marketing team 3. OIE 4. Financial Affairs 5. Enrollment Management Team||• Data Review – Feb 2013 • Establish Targets – Mar 2013 • SEP Retreat – April/May 2013 • Develop Strategies and tactics – May – August 2013 • Complete draft SEP by Aug, 2013|
|Develop and implement targeted recruitment plan for the college of Arts and Humanities||Dean Yohnk||1. DeAnn Possehl 2. Valerie Zahorski-Schmidt 3. Cassie Vosters 4. David Diaz 5. Randy McCready 6. Heather McGee 7. Arts and Humanities Department Chairs||• Introduce CRM tool to college • Develop specific marketing and communication plan to support targeted activities • Identify visit day and scholarship day (2013-14)|
|Implement Digital Communication Initiative||DeAnn Possehl, Ilya Yakovlev, John Jaraczewski||1. Website Implementation Team 2. Integrated Marketing team||• Introduce at quarterly leadership meeting • Establish specific milestones for project • Review Brand Strategy Recommendations • Content Audit • Design review|
|Improve Advising Experience at UW-Parkside||Gwen Jones||1. Committee on Advising 2. Advising Network 3. ACC Staff 4. EM||• Develop learning outcomes for advising that align with LEAP goals and the academic plan • Create a clear understanding of advising and responsibilities through training and development • Develop ongoing assessment related to advising • Review advising case load data • Develop recommendation for new model • Implement a new model/structure for campus wide advising|