Design, whether electronic or print, is a major part of the university's image. The goal of Creative Services is to meet your design needs in a timely manner while maintaining a positive image for the university. If you have a major event planned and need a lot of materials designed, we will sit down with you to discuss your needs. If you have additional questions about design, please feel free to contact us.
See Creating a Successful Project for additional information that will help you with your project planning.
Guidelines for a successful design project:
You are responsible for your content (text, graphics, anything that is put into a brochure or on a web page).
- You know your area better than we do, so please provide us the text that you want to include in your material. Writing "fill in with something like..." or make this part aboutâ€¦" or "can you just come up with something for this section..." will delay your project because it will need to be sent back to you.
- We do not read copy. Occasionally when we are designing, we come across errors and will fix them, but more often, we never see them. For the best design results, please provide unformatted text. For example, text provided in all caps would need to be retyped and delay the project. Also, please proof read and spell check your work prior to sending it to Creative Services to avoid any errors before the job is printed.
- Seek appropriate permissions for copyrighted/trademarked content. To make your project run smoothly, please read the Copyright section of our site before turning in your project.
- Provide your files with all of your content included: text and graphics.
- Graphics for print need to be higher resolution than for the web. Providing graphics from the web for inclusion in a print piece will result in a bit-mapped image. If you need a higher-resolution logo, university map, or other university graphic, please request it from Creative Services. If you need hi-resolution photos, please make a request; we have the option to shoot photos or to purchase royalty-free, licensed images from stock photo resources.
- If you have a concept for your project, please let us know at the beginning and we will try to work toward it. Often we are told to do whatever but when the client sees a draft of the design, they say, "I was thinking it would look more like..." The more information we get about your project upfront, the less likely it will be that it has to be revised and will cut down on the design costs you incur.
- Provide realistic timelines for design, review, editing, and printing or launching.
- Proofs must be read carefully and completely. If you give the okay to print after reviewing a proof and there is an error that was printed that appeared on the proof (regardless of who caused it) and the project must be reprinted, you will be charged for both runs.