Approval of a Certificate Program in Sales
PSF46/10-11

Resolved, that the UW-Parkside Faculty Senate approves the Department of Business Certificate in Sales.

The learning objectives of the certificate are:

To develop an understanding of the financial, psychological and sociological factors which motivate buyers to action.

 

To develop skills in planning an effective sales presentation including use of technology and other sales aids.

 

To develop the ability to apply principles of effective business communication to individuals and groups.

 

To develop skills in persuasively presenting ideas and concepts that are relevant to all careers.

 

To learn about sales careers and the skills such as time and territory management required to be a successful sales professional.  

 

Students will achieve these objectives through hands-on learning exercises facilitated by industry professionals.

 

To obtain the Sales certificate, students must complete the following classes:

 

MKT 350: Marketing Principles (3 credits), Prereq: ECON 120-Principles of Microeconomics

MKT 458: Personal Selling (3 credits), Prereq: MKT 350

MKT 467: Selling of Financial Services (3 credits), Prereq: MKT 458

MKT 469: Advanced Personal Selling (3 credits), Prereq: MKT 458

To be eligible for this certificate, the student must complete the prerequisite classes and meet at least one of the following entrance requirements:

 

Junior or senior standing at UW-Parkside or another college/university.

An undergraduate degree.

Five years of business experience, preferably at mid-level management or above or at an entrepreneurial firm.

Associate degree and two years of business experience, preferably at mid-level management or above or at an entrepreneurial firm.

 

Passed by the UW-Parkside Faculty Senate on March 8, 2011.