APPENDIX F
Revised 11/13/10

PANDEMIC COMMUNICATIONS PLAN

TABLE OF CONTENTS

1.0 Purpose
2.0 Continuity Messages

1.0 PURPOSE

A comprehensive communications infrastructure needs to be in place for instructional and informational communications during a pandemic. Establishing such an infrastructure at UW-Parkside (UWP) requires designating coordinators and backups in key positions, assuring ready access to e-mail distribution for building-managers, supervisors and all employees, and assuring lists of sites, building managers and their contact information would be available during activation of the university's emergency or crisis plan during a pandemic. The university has already provided the State Continuity of Government Director with names and contact information for top administrators and others designated to receive State Continuity Messages.

2.0 CONTINUITY MESSAGES

In an emergency, the Department of Administration (DOA) will send State Continuity Messages to a designated group of university managers. The DOA message will identify the types of persons at UWP who are to receive the message. It will be the responsibility of the university to immediately forward the State Continuity Message to the designated group of persons.

There will be three types of messages:

• Awareness Message – Providing awareness information
• Alert Message – Advising increased readiness to implement plans
• Action Message – Directing implementation of specific plans or plan components or providing other specific instructions

State Continuity Messages will be directed to one or more groups of persons within the university:

• University management (Appointed level officials)
• University supervisors
• University business service COOP plan leads
• All employees

The primary communication channel will be e–mail. UWP will forward the message using the available group e–mail distribution lists.

In the event e–mail distribution of messages is not possible, backup communications channels will be used. Backup communication channels are as follows:

• First level – fax. UWP departments receiving State Continuity messages via fax will be expected to forward the fax to the designated group or groups. The person receiving the fax will be responsible for making and distributing copies to the designated persons.
• Second level – cell phones and/or web sites where usable or accessible.
• Third level – State Public Radio network.

Sample Message