SBT advisory board meeting Part 1: PAMA's pitch
Editor's note: This is part one of a two part report on Monday's meeting of the School of Business and Technology advisory board. Part 2 will be in Thursday's Ranger Today.
One of the cardinal rules of marketing is: never miss an opportunity to promote your product to people who can make "The Buy." Members of the Parkside American Marketing Association (PAMA) made the most of their promotional opportunity during Monday's meeting of the School of Business and Technology advisory board. The board's members include area business executives.
Dean Fred Ebeid introduced Marketing Professor Peter Knight, PAMA's faculty advisory, and the four-person delegation which included current PAMA President Stephanie Van Der Bunt, Executive VP David Kirkeby, Past President Sierra West, and Future President Brian Hill. Van Der Bunt talked briefly about the organization's history and about its promotional work this academic year with Parkside Student Government and with WIPZ, the university's student radio station.
The PAMA representatives then told SBT advisory board members about their plans to attend the American Marketing Association's 34th International Collegiate Conference March 22-24 in New Orleans. That's when David Kirkeby made "The Pitch."
"We'll be printing 100 T-shirts to identify ourselves as representing UW-Parkside during the conference. The shirts will say 'Parkside American Marketing Association' on the front," Kirkeby said, showing advisory board members a sample of the garment during his PowerPoint presentation. "On the back of the shirt there's room for advertising and we want to give you the first opportunity to put your company name and logo on the back of our shirts."
Advisory Board Chair Jerry Uick, an executive with Elm Grove Investment Group, then helped PAMA meet its immediate objective of making "The Sale." He was joined by Ron Kingen, president of the Lighthouse Group, and Tom Nelson, retired VP of Racine Federated, in committing to a T-shirt ad. Other advisory board members also expressed an interest in helping PAMA.PAMA plans to take 8 to 10 students to the conference in The Big Easy. It is the first time a UW-Parkside contingent will attend the gathering.