Collaboration: CA&H used it; make it work for you
If Saturday's turn out and positive feedback are any indication, Arts & Humanities Scholarship Day is going to become a major annual campus event. Despite treacherous morning weather, a strong group of potential students attended--and enjoyed--every minute of the four-hour program.
"The students who made it here with their families were really high quality: they were great students academically," said Arts and Humanities Dean Dr. Dean Yohnk.
The success of the college's first-ever scholarship event was a direct result of teamwork between Admissions/Enrollment Management, Financial Aid, and Yohnk and the Arts and Humanities faculty and staff.
"It was definitely a collaborative event," said DeAnn Possehl, associate vice chancellor for Enrollment Management. "This couldn't have been done successfully without everyone being involved, engaged, and willing to roll up their sleeves and do the work."
Planning for the event started early in fall semester 2012. Ideas for the day's events, for talent evaluation of students in the arts, for engaging students in the humanities, for lunch on the Main Stage, and dozens of other details were sweated. Faculty buy-in was considered vital...and it was.
"Several parents mentioned how approachable and knowledgeable faculty members were," said Financial Aid's Heather McGee. "One said something to the effect of: 'It's apparent how passionate the faculty at Parkside are. The fact that they're approachable and my daughter will have access to them, not a teaching assistant, makes Parkside appealing.'"
A multi-faceted marketing effort was implemented. Postcards, approximately 1,700 of them, were sent the students who expressed an interest in the arts or humanities. Follow-up emails were sent. Departments were encouraged to contact prospective students who might be a good fit for the Picken Arts & Humanities Scholarships (eight were awarded during the closing ceremony). .
A Feb. 21 phone-a-thon allowed Yohnk and faculty members to contact students directly and encourage them attend the March 16 event. Valerie Zahorski-Schmidt, head of marketing and communications for Enrollment Management, called the phone-a-thon a "fun and beneficial night for all; great student/faculty connections were made that night."
She added: "Enrollment Management encourages other departments to partner with us to create more successful events like this!"
For more information on the types of assistance available from Enrollment Management, Financial Aid, and other departments, call ext. 2355.