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Academic Staff- Digital Marketing Specialist

Academic Staff-Digital Marketing Specialist

Code: 13430 Posted: 08/30/2017


Marketing Specialist
University of Wisconsin-Parkside


The University of Wisconsin-Parkside invites applications for the position of Digital Marketing Specialist.

This is a 12-month, full time position that reports to the University Marketing Manager, and will have primary responsibility for the management of the customer relationship management (CRM) tool (60%) and digital marketing (40%) and for the creation, planning, coordination, and execution of recruitment and marketing strategies associated with the CRM and digital advertising, including social media advertising and serving as the administrator of Google Analytics. This position will focus on using analytics to drive engagement and conversion. Performs other marketing duties as assigned.


Essential Duties and Responsibilities

Strategic Responsibilities:

40% Digital Marketing 

  • Develop digital and social media campaigns and ads to promote campus visit events, web traffic, and programs that align with enrollment marketing plan.
  • Use analytics to track marketing efforts and website effectiveness.

25% Implementation of Communication Plan

  • Perform daily email merge and send.
  • Coordinate sending all mailings to prospects.

20% eMarketing Strategy and Communication Planning

  • Conceptualize and manage the design and development of electronic media related to recruitment.
  • Conceptualize and manage annual marketing plan for CRM that aligns with enrollment marketing plan.
  • Create, implement, and maintain communication plans using the university delivered CRM. Our current CRM: EMAS Pro.
  • Execute high quality communications to garner consistency of style, identity, and theme in accordance with the university’s established identity style guide.
  • Design and develop assets and elements for integration in prospect communications.
  • Collaborate with the university marketing manager and admissions staff to develop search list communication strategies.

10% Data and Reporting

  • Qualify and quantify recruitment-marketing efforts.
  • Use data analytics to inform recruitment strategies.
  • Provide statistical queries and/or reports to various campus constituencies on an established schedule or adhoc basic.
  • Create reports to monitor ROI and KPIs, and communicate results of digital and social media advertising efforts and recommend data-based improvements.

5% Technical Support

  • Manage all facets of CRM, including serving as an institutional trainer on the use of the product.
  • Implement necessary changes of software and monitor users for accuracy and ease of product usage.
  • Interface with developer to provide backup support in resolving software problems.
  • Learn new functionalities of software for integration, yielding seamless and uninterrupted service to users.
  • Serve as the point person in working with CTS to maintain PeopleSoft bridge to ensure proper flow of information between data systems.
  • Manage and implement backup support, monitoring enterprise software for current software patches, security updates, etc. as well as install related updates as needed.
  • Serve as lead for quality control of software and liaison between users and programmers for correct updating.

Knowledge Skills and Abilities

  • Knowledge of recruitment techniques and practices.
  • Knowledge of marketing, communication, and promotional trends
  • Strong oral and written communication skills
  • Strong analytical and logical skills
  • Ability to compile and analyze results of marketing programs or initiatives
  • Knowledge of the applied use of various contemporary marketing, customer relationship management strategies and creative design software.
  • Demonstrated ability to use MS Office including Excel, PowerPoint, Outlook
  • Ability to participate in work groups; and coordinate, develop, and implement projects.
  • Ability to identify, analyze, and resolve problems.
  • Ability to plan, organize, and prioritize multiple work assignments and projects.
  • Ability to maintain accurate and detailed records.
  • Ability to develop and maintain effective professional working relationships with individuals at all organizational levels.



  • Bachelor’s Degree in marketing, advertising, or relevant field
  • Experience with the use of a customer relationship management or marketing automation application and its emarketing functions
  • Experience using Google Analytics
  • Three or more years of experience in digital advertising, marketing, or communication
  • Strong analytical and project management skills
  • Strong oral and written communication skills


  • Google Analytics certified
  • Experience developing and implementing social media and other digital ad campaigns
  • Graphic design experience using Adobe Creative cloud
  • Experience using all facets of EMAS
  • Admissions-related experience
  • Experience developing communication materials
  • Experience in designing and implementing emarketing recruitment campaigns
  • Experience in proofing and editing
  • Experienced in copywriting

Salary and Benefits

Commensurate with experience and education. The UW System provides a liberal benefits package, including participation in a state pension plan.

Benefit Details:

Total Compensation Estimator:


Review of Applications

Applications received by 11:59 PM September 30, 2017 are ensured full consideration. Position is open until filled.

Application Process

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)

Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: Under "Basic Job Search" choose:

  • "Advanced Search"
  • Job Opening ID: "13430"
  • Find Jobs Posted Within: "Anytime"
  • "Search"
  • Select "Digital Marketing Specialist"
  • Click "Apply Now"
  • You must login before you can apply. Input your "User Name" and "Password" and select "Login"
  • If you have not yet registered, click "Register Now" to begin the registration process


STEP 3: Submit application materials:

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

  • Resume
  • Cover letter indicating the required and preferred qualifications
  • Names and contact information of three references
  • Transcripts (unofficial acceptable at application stage)

You must select "SUBMIT", selecting "Save" will not forward your application materials to the search committee.

Please Note:
In instances where the Search and Screen Committee is unable to ascertain from a candidates application materials whether she/he meets all of the required qualifications, or if all of the application materials are not submitted, they will be evaluated as not meeting such qualifications and may be excluded from further consideration.

Legal Notices

A criminal background check will be required at the time of hire.

UW-Parkside is an AA/EEO employer. Individuals from diverse backgrounds are encouraged to apply.

It is the policy of UW-Parkside to provide reasonable accommodations to qualified applicants with disabilities. If you need assistance or accommodation in applying because of a disability, please contact the Office of Human Resources at 262-595-2204. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual's disability.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released.

See Wis. Stat. sec. 19.36(7).

The University and Area

UW-Parkside is a regional comprehensive university that is committed to accessibility, academic excellence, student success, diversity, and community engagement. This beautiful campus is on 700 acres of woodland & prairie in the heart of the Milwaukee/Chicago corridor, between Racine and Kenosha and near Lake Michigan. The university enrolls approximately 5,000 students, many of whom are first- generation and nontraditional students. UW-Parkside benefits from the diversity of the communities it services in Kenosha, Racine, and Walworth Counties. Kenosha and Racine are small cities that offer tranquility and convenience. The myriad attractions of Milwaukee and Chicago are easily accessible, as is the solitude of the country. UW-Parkside is strongly committed to creating and maintaining a multicultural, pluralistic campus environment

Contact Name: Karen Grabher

Contact Phone: 262/595-2277

Contact Email:

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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