MUSE

Your quarterly marketing overview email!

MEET THE NEW TEAM MEMBERS

We are excited to announce new staff and new structure in the university's marketing department. Please join me in welcoming Laura Gleason and Oliver Johnson to the marketing team!

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MEET LAURA GLEASON

Laura Gleason joins the team as our DIGITAL MARKETING SPECIALIST. Laura comes to us with an advertising agency background, having served clients such as Target, Walgreen’s, and Miller-Coors. Laura will execute our digital and social media advertising campaigns. She will manage the marketing functions of EMAS (our prospect customer management system), including prospect communications and reporting. Laura will serve as our Google Analytics administrator, lead our SEO (search engine optimization) to improve our organic search status, serve as the editor in chief of the Midnight Ranger and Marketing Update, and manage several of our web properties.

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MEET OLIVER JOHNSON

Oliver Johnson joins the team as a MARKETING SPECIALIST. Oliver comes to us from the Advising and Career Center, where he served as the employer relations coordinator. Oliver is excited to serve the university in this new role. Oliver will serve as marketing and website representative to the College of Arts and Humanities, The Rita, Continuing Education, Advising and Career Center, PARC, Financial Aid, Registrar, and Cashier.

NEW MARKETING ASSIGNMENTS

CATHERINE MANTUANO, MARKETING SPECIALIST

  • College of Business, Economics, and Computing
  • College of Natural and Health Sciences
  • College of Social Sciences and Professional Studies
  • Center for Professional Studies
  • Institute of Professional Educator Development
  • Housing and Residence Life
  • Parkside: The Magazine, Parkside’s Past and Fun Editor

OLIVER JOHNSON, MARKETING SPECIALIST

  • College of Arts and Humanities
  • The Rita
  • Continuing Education
  • Advising and Career Center
  • PARC
  • Cashier's Office
  • Financial Aid
  • Registrar's Office

LAURA MASON, CREATIVE SERVICES MANAGER

  • Alumni/Foundation
  • Library
  • Print and Production Operations

ALYSSA NEPPER, PHOTOGRAHER

  • Marketing Photos
  • Event Photos
  • Headshots
  • Parkside: The Magazine, Photographer

KIM SEKAS, UNIVERSITY MARKETING AND BRAND MANAGER

  • Admissions
  • Community Engagement
  • Enrollment Services
  • New Student Services
  • Innovation Corridor 
  • Diversity and Inclusion
  • Media Buys
  • Environmental Branding
  • Brand Management
  • Parkside: The Magazine, Creative Director

RESOURCES

In addition to all of our staff changes, we have updated our Styleguide. Take a look. Bookmark it. You will find assets, standards, guidelines, and resources. Our next project is to add branding information as it relates to tone and voice. As we strive for constant improvement, we welcome your feedback and suggestions for additions and clarifications.

 

WEBSITE UPDATES

We are constantly making updates to the website. Just this week we added new functionality to the program pages – buttons that link to catalog, course scheduling, and four-year and degree plans (where available) – to make program exploration easier for prospective students.

Need help updating your web page? Contact your marketing representative. We can help you make the change, make the change for you, or get help making the change. Please do not go directly to the web master.

 

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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