The Styleguide

Please refer to the pages in this section of the website to guide you in communicating and creating publications for and related to Parkside. Contact University Marketing with any questions.

50 Year lockup full color




Online Styleguide
PDF Styleguide

Be at Parkside (in black colored font)

Rules to "Be"

“Be”  |  Title case, no period, Proxoma Nova Extrabold

Tagline  |  begins lowercase (except when grammar rules apply), ends in period, Proxima Nova Bold, normal tracking. The size of text can be adjusted to create the desired length (real short words should not be made so large as to compete with “Be”).

Spacing  |  Tagline is spaced the height of a lowercase letter below “Be”

Typeface  |  It absolutely must be Proxima Nova Extrabold and Bold.

Coloring  |  Coloring is nuanced. Recommendations below.

  • White on dark background
  • Black on white (or very light background)
  • Never black on orange, green or any solid color but white

Do not attempt to build a “be” lockup without the proper fonts*


All admissions and recruitment materials must have complete compliance with these guidelines.
Additionally, any use of the “Be” must follow the guidelines, and all materials representing the university must follow all guidelines.

*To obtain assets (example, customized “be” lockup) contact

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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