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“Be” | Title case, no period, Proxoma Nova Extrabold
Tagline | begins lowercase (except when grammar rules apply), ends in period, Proxima Nova Bold, normal tracking. The size of text can be adjusted to create the desired length (real short words should not be made so large as to compete with “Be”).
Spacing | Tagline is spaced the height of a lowercase letter below “Be”
Typeface | It absolutely must be Proxima Nova Extrabold and Bold.
Coloring | Coloring is nuanced. Recommendations below.
Do not attempt to build a “be” lockup without the proper fonts*
All admissions and recruitment materials must have complete compliance with these guidelines.
Additionally, any use of the “Be” must follow the guidelines, and all materials representing the university must follow all guidelines.
*To obtain assets (example, customized “be” lockup) contact firstname.lastname@example.org.