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UW-PARKSIDE 2017-19 CATALOG
RITA/CART 265 • 262-595-2331
Degree and Programs Offered:
Bachelor of Arts
Major – Communication
Minors – Communication, Health Communication, Organizational Communication, Public Relations
Certificates – Conflict Analysis and Resolution, Digital and Media Literacy, Health Communication
Communication is a degree for the 21st century. Studies indicate that, in the future, students will be hired for jobs that currently do not exist. How, then, should students prepare for their future? The communication major and minor prepares students for a complex and dynamic future by teaching them how to question, problem-solve, collaborate, and communicate effectively with a diversity of people in multiple situations.
Communication affects our lives in multiple ways. It can be thought of as the way we construct knowledge and meaning through human interaction – whether face-to-face or mediated. At another level, it is the process through which we continually negotiate the meaning and purpose of our lives. At no level is this process transparent or innocent. Rather, it is influenced by the various ways in which we identify ourselves as individuals or as part of a group. The communication department believes that:
The 21st century needs competent communicators.
The Communication Department’s goal is to cultivate ethical communicators who are competent in the following areas:
Identity – performing excellent written, oral, and nonverbal communication interpersonally and professionally, in order to strengthen their ability to understand self and others.
Diversity – integrating race, class, gender, sexuality and other forms of difference in his/her personal and professional communication.
Messages – creating, critiquing, and interpreting messages in oral, written, digital, and visual formats.
Roles – adapting and performing his/her oral, written, and/or nonverbal behavior in consideration of multiple contexts.
Knowledge – analyzing beliefs, values, and assumptions in personal and professional life.
Research – asking and answering meaningful questions using multiple methods and rigorous criteria.
These learning goals are integrated throughout the communication curriculum. Each class focuses on one or more of these areas. The general communication major (48 credits) can be tailored to each student’s personal and professional interests. Faculty advisors work individually with students to map out course schedules through graduation, and also provide career and graduate school advising. The department offers four communication minors for non-majors: communication (18 credits), health communication (20-26 credits), organizational communication (18 credits), and public relations (18 credits). There are also three certificate programs that are open to all students, including communication majors and minors: the conflict analysis & resolution certificate (12 credits), the digital and media literacy certificate (15 credits), and the health communication certificate (15-20 credits).
Communication majors and minors are encouraged to enroll in a paid or unpaid internship to gain experience in a professional setting. Internships are valuable for resume building, application of theoretical knowledge to hands-on experience, exploring possible career opportunities, establishing professional contacts, and networking outside and within the university. A maximum of 3 internship credits earned through enrollment in COMM 494may be counted toward the major. An internship may be repeated for a maximum of 6 credits. For advising on how to obtain an internship, students should meet with the department internship advisor.
Student Honor Society
Lambda Pi Eta (LPH) is the national communication honor society for undergraduates. Students who are declared majors with at least 60 credits, a cumulative GPA of 3.00 or higher, have completed at least 12 credits in the major, and have a major GPA of 3.25 or higher are eligible. LPH members receive a gold cord to wear at graduation.
Communication students are encouraged to gain leadership and professional experience through UW-Parkside campus organizations, including Ranger News (newspaper) and WIPZ (FM & Internet Radio). In the past, communication majors and minors have filled leadership positions in Parkside Student Government and other student organizations.
Department Policy on Collaboration and Academic Honesty
The communication department strongly encourages our students to engage in conversation and collaboration with our faculty, each other, and other members of the academic community. These kinds of exchanges are at the heart of teaching and learning. As part of this process, it is essential that students fully disclose and credit the sources used in their work. All work that is not originally created by the author should be credited, including (but not limited to) others’ ideas, language, images, art, digital recordings, and projects. The intentional or unintentional use of another’s work, or one’s own previous work, without the accurate and full citation of the source, constitutes plagiarism. Penalties for documented cases of plagiarism may include a grade reduction, or failing a course. All documented cases of plagiarism in the communication department will be filed with the department chair or her designee. A student who commits two or more acts of plagiarism in one or more communication courses will have their case reviewed by the department’s executive committee. If a case is confirmed as constituting serious breaches of academic honesty, the committee may decide to formally drop the student from the communication major.
Requirements for Admission to the Communication Major
Students must submit a plan declaration form to the communication department office or the advising and career center. To be accepted as a communication major, a student must have a 2.25 cumulative GPA. Students who do not meet the GPA requirement will be assigned pending major status. Accepted and pending majors will be assigned a faculty advisor from the Communication Department.
Students admitted to the major should plan to complete the 100- and 200-level requirements in communication (including required course work in other departments) before taking upper- level courses. These courses have been planned and sequenced so as to provide a broad overview of the field, introduce essential skills, and help students plan their futures both within the program and following college graduation. At least 15 credits of upper- level courses in the major must be completed at UW-Parkside. The communication major must also have a minimum 2.25 cumulative GPA in order to enroll in COMM 495 Senior Seminar, the department’s capstone course. Non-majors interested in taking upper-level communication courses should consult with the course instructor before registering.
Communication majors and minors are expected to meet with their advisers to discuss recommended sequences of elective courses for specific career or graduate school paths. The department maintains extensive advising materials to help students plan for and navigate the wide range of careers that are available.
Requirements for the Communication Minor (18 credits)
Intended for students seeking a broad exposure to the field of communication, as well as those seeking to tailor their minor to complement a particular major or course of study.
These credits must be approved by a departmental adviser to ensure an appropriate and timely sequence of courses.
Requirements for the Health Communication Minor (20-26 credits)
The minor in health communication is intended for students who are interested in careers in a healthcare field that involve regular interactions with patients and clients. The health communication minor is designed to be flexible to meet the needs of students who want to work in a communication-oriented career in health such as community relations, patient advocacy, or medical assistant, or for students who want to work in a healthcare provider area such as physician, nurse, or nursing assistant.
Requirements for the Organizational Communication Minor (18 credits)
A minor in organizational communication is designed to help students analyze the role of communication in organizations in order to communicate more effectively within an organization by developing skills in oral and written communication as well as group communication and qualitative analysis skills. The minor is especially appropriate for students who are interested in management, human resources, and team- or project-based work.
Requirements for the Public Relations Minor (18 credits)
A minor in public relations allows students to develop a general understanding of the concepts and practices involved in being a public relations practitioner and or a member of an organization who is responsible for various communication tasks which help to create and maintain relationships between an organization and its publics.
Requirements for the Conflict Analysis and Resolution Certificate (12 credits)
This certificate prepares students to be professional conflict mediators. Students learn, through course work and field experiences, how to analyze and respond to conflicts at multiple levels – interpersonal, organizational, cultural, and international. This certificate is recommended for those moving into positions as counselors, teachers, managers, mediators, and community leaders. To complete the program, the student must earn a grade of C or better in the required course work.
Requirements for the Digital and Media Literacy Certificate (16 credits)
This certificate provides critical tools and what Michael Wesch calls “knowledge-ability” for accessing, analyzing, interpreting, critically questioning, and creating a range of media texts. The interdisciplinary certificate is designed to enhance workplace and community-based participation for citizens and those involved in some capacity in the digital media industry. All courses provide students with experiences in the use and production of multimedia forms of communication that simultaneously support real- world problem solving and social justice/democratic principles. Implications of new technologies on identity construction and human communication are included. Students will develop an e-portfolio incrementally throughout the curriculum to showcase the production work completed in each class.
Requirements for the Health Communication Certificate (15-20 credits)