As of September 2011, over 90 million people (nearly 70% of the U.S. workforce) were employed in the private Service sector. Also classified as Service employees, almost 15 million (over 10% of the U.S. workforce) worked specifically in Retail industries. Other large industries within the Service sector include Health (20 million), Professional (over 17 million), and Leisure services (over 13 million).

Locally, 81% of jobs in Racine and 89% of jobs in Kenosha-Lake County, IL are associated with some segment of the service sector. In the face of an economy in which manufacturing jobs in the U.S. are in decline and being shipped overseas, Service sector jobs are expected to grow. According to the U.S. Bureau of Labor Statistics, 18 of the 20 fastest growth industries through 2018 are in the Services sector. Second only to registered nurses, retail sales are forecast to add over 700,000 new positions between 2010 and 2020.

The Retail Management Certificate is available to all Business majors and minors.

Courses you would take

Retail Management  |  RMGT 453

Management practices specific to the retail industry relative to environment, strategy, location, customers, merchandise management (supply chain, pricing, IMC), store design, human resources, information systems, and laws and ethics.

Service Management  |  RMGT 454

Examines design and management of service businesses. Includes processes, technology, location, customer service, capacity and demand queues. Includes quantitative tools.

Buyer Behavior  |  MKT 355

Examines theoretical and applied research and concepts in the buying decision processes in households, businesses, nonprofit and government organizations as these relate to development, implementation, and assessments of marketing strategies. Covers contributions from social and behavioral sciences as well as marketing.

Service organizations in general, and retail in particular, have their unique challenges. A major concern in retail is merchandise management (e.g. item selection, supply chain, and inventory management), while a major challenge for service providers is managing the demand and flow of customers. In providing both goods and services, organizations rely on quality employees to create satisfying interactions with customers.

"I just read about the Retail Management Certificate and I like it. There is a lack of options out there for students who are looking to further and gain skills in the world of retail, which is becoming highly competitive and more complex." David Lucas, Project Manager of Daily Operations, Stores Strategies & Business Solutions Department, Old Navy Headquarters San Francisco

Parkside graduates frequently begin their professional careers with regional service and retail employers, and numerous current students are already employed in the service and retail industries while taking classes. The industry offers opportunities for advancement through the managerial ranks, and this certificate program is designed to help students acquire the necessary professional skills and provide them with a credential of material value in advancing their careers.

Entrepreneur- The entrepreneurship certificate provides students with a solid knowledge base and the strong quantitative skills necessary for a successful small-business career.

Sales- our Sales Certificate program is only one of two programs accredited by the University Sales Education Foundation in the State of Wisconsin, and one of 55 nationwide.

Project Management- In the current environment where many companies are outsourcing their business processes, the ability to manage complex projects involving diverse teams both domestically and internationally has become an increasingly desirable skill for employers nationwide.

Our Business Department is accredited by the Association to Advance Collegiate Schools of Business International (AACSB). We offer a high-quality, highly relevant educational experience taught by professors who regularly interact with the business community and who are up to date with the rapid changes in the global business environment.

Only 5% of business schools worldwide have earned this "gold standard" program accreditation.



Peter Knight | (262) 595-2415 |

Faculty Highlights

  • Peter Knight
    Assistant Professor of Business

    Peter Knight is a marketing generalist with 25 years broad corporate and SME experience including very recent consulting experience in Europe working to develop a key account program, 17 years experience in academia and wide ranging interests in the field of Marketing as evidenced by 50 peer reviewed journal and conference publications in a variety of areas. He has extensive experience with simulation learning and has developed numerous new courses in emerging areas, including Digital Marketing, Multi Cultural and Global Marketing, Sports and Event Marketing, Marketing in the Hi-Technology Sector, Sales, Flexible Learning Methods, Community-Based, Competency-Based and Online Learning.

University of Wisconsin System Member
The Higher Learning Commission
Carnegie Foundation Elective Community Engagement Classification
UW Vets - Veterans Education & Transition to Success
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