Hyunji Lim - University of Wisconsin Parkside

Hyunji Dana Lim, (Ph.D., University of Florida) is an Assistant Professor in the Communication Department at the University of Wisconsin-Parkside. Her research focuses on reputation management, crisis communication, and public diplomacy, particularly in the context of country reputation. She has contributed to academic journals, including the Journal of Contingencies and Crisis Management and Public Relations Review, and has authored a chapter in the first edition of Internal Communication and Employee Engagement published by Routledge. Dr. Lim brings her extensive expertise to a variety of courses, such as Public Relations Concept and Practices, International Public Relations, and Crisis Communication Management.

Areas of Expertise

Crisis Communication
Internal Communication
Public Diplomacy
Reputation Management
Social Media Management

(2025) “Truth Sandwich” to Dispel Crisis Misinformation: Exploring the Separate and Combined Impacts of Inoculation, Narratives, and Stealing Thunder on Correcting Crisis Misinformation on Social Media.
(2025) Alleviating the Bandwagon Effect of Crisis Misinformation on Social Media: Understanding Social Media Users’ Bandwagon Perception and Credibility of Crisis Misinformation to Protect Organizational Reputation. Communication Studies.. Communication Studies, 22-50 pp.
(2024) Mitigating Organizational Conspiracy Beliefs Through Strategic Internal Communication and Employee–Organization Relationships (EOR) in the Workplace. Journal of Public Relations Research
(2023) Debunking misinformation in times of crisis: Exploring misinformation correction strategies for effective internal crisis communication. JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, 406-420 pp.
(2023) To Stay Silent or Speak Up against Corporate Racial Discrimination? An Internal Public Segmentation Approach to Employee Voice and Silence Behaviors. Routledge, 119-134 pp.
(2020) Activating constructive employee behavioural responses in a crisis: Examining the effects of pre-crisis reputation and crisis communication strategies on employee voice behaviours. JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, 141-157 pp.
(2019) Activists and Their Communicative Behaviors for Effective Crisis Communication in the Age of Social Media. . Asian Journal of Public Relation, 1-14 pp.
(2016) Agenda-building linkages between public relations and state news media during the 2010 Florida Senate Election. Public Relations Review, 240-242 pp.