Peter Knight

(2023) Ready, Set, Fly! Preparedness of Sales Graduates for Entry Roles. Journal of Marketing Education
(2022) The development of self-efficacy and self-leadership within USA accredited sales programs: an exploratory study on sales career preparedness. Higher Education, Skills and Work-Based Learning; Emerald, pp. 26-49. pp.
(2019) Student self-efficacy, employee engagement, and community vitality: A Collaborative data collection model for regional workforce development.. Journal of Education and Work -Taylor and Francis, 614-632 pp.
(2019) Curriculum and Program Development Initiatives . MMA FALL CONFERENCE, 159-162 pp.
(2019) Experiential Sales Exercises that Prepare for Real Life. mma fall educators conference , 86-89 pp.
(2018) Enhancing Learning Outcomes in Sales Education Through Variety and Authenticity. Proceedings of the Marketing Management Association Fall Conference, Kansas City Mo. Presented Sept. 19, 2018., 142-145 pp.
(2016) Recruiting New College Graduates; What are Marketing Students Looking For?”. Proceedings of the Marketing Management Association Fall Conference, 6 pp.
(2016) Recruiting New College Graduates; What are Students Looking For?”. Wisconsin Business Voice/Wisconsin Manufacturers & Commerce, 39-40 pp.
(2016) “Monica's Designer Handbags: Creative Marketing Decision-Making Based on Financial Analysis-A Case Study.” . Journal of Marketing Development and Competitiveness, 11-18. pp.
(2015) Forging New Ground: Sales Education in the Wisconsin Flex Option. Marketing Management Association-Spring 2015 Conference, 3 pp.
(2015) Jumpin Joes- MBA Cases Round 2 and Round 3
(2014) Flex Option Courses(5) Towards Sales Certificate
(2014) The Role of Self-Efficacy in Sales Education. Journal of Marketing Education-Special Edition Sales Education-Fall 2014 , 156-168 pp.
(2014) THE EFFECTS OF LOGO DESIGN ON CONSUMER ATTITUDES: EMPIRICAL EVIDENCE. Marketing Management Association
(2014) Blazing Golf Trails in Wisconsin: Attracting Avid Golfers to the State. Case Studies in Sport Management, 1-16 pp. PDF
(2013) "Involving Students in Institutional Marketing: A Community-Engaged Participatory Learning Project to Develop Professional Perspectives and to Improve Self-Efficacy Outcomes". Wisconsin Business Education Journal, 9 pp. PDF
(2012) "Student Perceptions of Community Engaged Participatory Learning Projects in Business Classes". European Journal of Business Research, pp. 121-127 pp.
(2012) Involving Students in Institutional Marketing . Wisconsin Business Education Journal, 10-18 pp.
(2012) A vision of London in the 21st Century or just ‘Terrifying Monsters’: A semiotic analysis of the official mascots for the London 2012 Olympic Games . Leisure Studies, 14 pp.

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