Raghava Gundala, MBA, PhD
Associate Professor
Business Department
Ph.D., Berhampur University, 2002
- PHONE:
- (262) 595-2024
- EMAIL:
- gundala@uwp.edu
Dr. Raghava R. Gundala is an Associate Professor of Marketing at the University of Wisconsin-Parkside, USA. Dr. Gundala currently teaches graduate and undergraduate courses in marketing. His research interests are teaching and learning in marketing, emphasizing student-centered teaching strategies, Global Marketing, Marketing Strategy, Consumer Behavior, and New Product Development.
- Sweet Skepticism: Health Consciousness and Consumer Resistance to Health-Oriented Gummy Products
- (2023) Impact of Consumer Consumption Adjustments on Habits and Purchase Behavior during COVID-19 PDF
- (2023) Online Shopping Behaviour via AI-enabled Shopping Platforms: A Conceptual Framework. European Chemical Bulletin, 2089-2097 pp. PDF
- (2023) The Perceived Effects of Graduate Business Education on Personal and Professional Development: An Empirical Study PDF
- (2018) Glocalization of Consumers in the Caribbean: A Case Study of Trinidad and Tobago, 94-107 pp.
- (2018) Perceptions of Integrated Experiential Learning of Graduate Marketing Students. Journal of the Scholarship of Teaching and Learning, 74-89 pp.
- (2016) Brand Switching Behavior in Indian Wireless Telecom Service Market. Journal of Marketing Management, 100-9 pp.
- (2016) Role of Simulations in Student Learning: A Case Study Using Marketing Simulation. Journal of Educational Research and Innovation, 2 pp.
- (2016) Leadership Style and Retail Store Performance-A Case Study of Discount Retail Chain. Journal of Business and Retail Management Research
- (2015) Graduate Marketing Students’ Satisfaction in the Caribbean: A Longitudinal Case Study. Quality Approaches in Higher Education, 17-25 pp.
ABT 750 - Biotech Marketing/Entrepreneur
BABA 305X - Data Analy Appl in Mrktg/Sales
BAEF 200X - Fin Acct: The Language of Bus
BAEF 201X - Fin Acct: Ethcs & Intrnl Cntrl
BAEF 210X - Cst Acct Fund & Applications
BAEF 211X - Master Budget & Variance Anlys
BAEF 212X - Usng Mngrl Acct Info Decsn Mkg
BAEF 300X - Capital Budgeting Techniques
BALM 100X - Intro Business Administration
BALM 300X - Introduction to HRM Function
BAMS 300X - Mktg Fndtns Cncpt & Applctn
BAMS 301X - Marketing Plan
BUS 494 - Internship in Business
DMK 700 - SEO & Digital Marketg Research
DMK 705 - Cust Data Analysis & Decisions
MBA 750 - Global Marketing Management
MBA 752 - Marketing Management
MBA 753 - Integrated Marketing Comm
MBA 758 - Digital Marketing/Social Media
MKT 350 - Marketing Principles
MKT 358 - Promotions Management
MKT 494 - Internship
BABA 305X - Data Analy Appl in Mrktg/Sales
BAEF 200X - Fin Acct: The Language of Bus
BAEF 201X - Fin Acct: Ethcs & Intrnl Cntrl
BAEF 210X - Cst Acct Fund & Applications
BAEF 211X - Master Budget & Variance Anlys
BAEF 212X - Usng Mngrl Acct Info Decsn Mkg
BAEF 300X - Capital Budgeting Techniques
BALM 100X - Intro Business Administration
BALM 300X - Introduction to HRM Function
BAMS 300X - Mktg Fndtns Cncpt & Applctn
BAMS 301X - Marketing Plan
BUS 494 - Internship in Business
DMK 700 - SEO & Digital Marketg Research
DMK 705 - Cust Data Analysis & Decisions
MBA 750 - Global Marketing Management
MBA 752 - Marketing Management
MBA 753 - Integrated Marketing Comm
MBA 758 - Digital Marketing/Social Media
MKT 350 - Marketing Principles
MKT 358 - Promotions Management
MKT 494 - Internship