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Raghava Gundala, MBA, PhD

  • Associate Professor
  • Business Department
  • Ph.D., Berhampur University, 2002
  • PHONE: (262) 595-2024
  • EMAIL: gundala@uwp.edu

Selected Publications

2018: Glocalization of Consumers in the Caribbean: A Case Study of Trinidad and Tobago, (94-107 pp.)

2018: Perceptions of Integrated Experiential Learning of Graduate Marketing Students, Journal of the Scholarship of Teaching and Learning (74-89 pp.)

2016: Brand Switching Behavior in Indian Wireless Telecom Service Market, Journal of Marketing Management (100-9 pp.)

2016: Role of Simulations in Student Learning: A Case Study Using Marketing Simulation, Journal of Educational Research and Innovation (2 pp.)

2016: Leadership Style and Retail Store Performance-A Case Study of Discount Retail Chain, Journal of Business and Retail Management Research

2015: Graduate Marketing Students’ Satisfaction in the Caribbean: A Longitudinal Case Study, Quality Approaches in Higher Education (17-25 pp.)

MBA 750 - GLOBAL MARKETING MANAGEMENT
MBA 752 - MARKETING MANAGEMENT
MBA 753 - INTEGRATED MARKETING COMM
MBA 758 - DIGITAL MARKETING/SOCIAL MEDIA
MKT 350 - MARKETING PRINCIPLES
MKT 354 - MARKETING RESEARCH
MKT 355 - BUYER BEHAVIOR
MKT 356 - GLOBAL MARKETING
MKT 358 - PROMOTIONS MANAGEMENT
MKT 452 - PRODUCT MANAGEMENT
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