Raghava Gundala, MBA, PhD

Selected Publications

2018: Glocalization of Consumers in the Caribbean: A Case Study of Trinidad and Tobago, (94-107 pp.)

2018: Perceptions of Integrated Experiential Learning of Graduate Marketing Students, Journal of the Scholarship of Teaching and Learning (74-89 pp.)

2016: Brand Switching Behavior in Indian Wireless Telecom Service Market, Journal of Marketing Management (100-9 pp.)

2016: Role of Simulations in Student Learning: A Case Study Using Marketing Simulation, Journal of Educational Research and Innovation (2 pp.)

2016: Leadership Style and Retail Store Performance-A Case Study of Discount Retail Chain, Journal of Business and Retail Management Research

2015: Graduate Marketing Students’ Satisfaction in the Caribbean: A Longitudinal Case Study, Quality Approaches in Higher Education (17-25 pp.)

BUS 494 - Internship in Business
MBA 750 - Global Marketing Management
MBA 752 - Marketing Management
MBA 753 - Integrated Marketing Comm
MBA 758 - Digital Marketing/Social Media
MKT 350 - Marketing Principles
MKT 355 - Buyer Behavior
MKT 356 - Global Marketing
MKT 358 - Promotions Management
MKT 450 - Social Media Marketing
MKT 452 - Product Management
MKT 455 - Marketing Management
MKT 490 - Special Topics in Marketing:
MKT 494 - Internship