Adam Schemm honored as UW-Parkside Sport Management “Alumnus of the Year”

Published: March 12, 2020
By: UW-Parkside Marketing & Communications

SOMERS – The University of Wisconsin-Parkside Health, Exercise Science, and Sport Management (HESM) Department will honor Adam Schemm with the prestigious “Alumnus of the Year” award at the Parkside Sport Management Conference in the UW-Parkside Student Center Ballroom on Thursday, April 16. Schemm will be a panelist on “The Future of College Sports” at the conference.

The UW-Parkside Sport Management Conference brings together sport industry professionals, high school students, as well as UW-Parkside students and alumni, to discuss the current trends and future of the sport business. The event is free and open to the public.

"We are ecstatic to be able to welcome Adam back to the UW-Parkside campus and give him the 2020 UW-Parkside Sport Management Alumnus of the Year Award,” said Bill Miller, Chair of the HESM Department at UW-Parkside. “Adam has undoubtedly achieved a great deal of professional success throughout his career. But, to illustrate the type of individual that he is, Adam has always maintained contact with our program and been willing to provide guidance to the succeeding generations of UW-Parkside sport management students who came after him. We are proud that he is a Ranger. He is the epitome of our sport management program and a shining example of the success our graduates can achieve."

Schemm is currently serving as Senior Associate Director of Athletics for External Relations at University of Wisconsin-Milwaukee. In his role with the Panthers, Schemm leads marketing, ticket sales, communications, social media, and event operations. In addition, he oversees the Panther Baseball program.

Schemm came to Milwaukee after serving as the Assistant Athletic Director for Marketing at the University of South Florida since October of 2014. Along with being USF's day-to-day marketing team leader, Schemm's primary responsibilities included overseeing in-game entertainment, the fan experience, advertising, digital efforts, creative services and promotional strategies. He was also a liaison to the Aspire Ticket Sales group and Tampa Bay Entertainment Properties who manage the Bulls multi-media rights.
Prior to that stop, Schemm served as the Assistant Athletic Director for Marketing at the University of Rhode Island for four years. A versatile member of Rhode Island's athletic department, worked to overhaul URI's in-game entertainment strategies for men's basketball and developed department branding standards. He also helped URI set a program record for revenue in men's basketball after he instituted the department's first-ever proactive ticket sales campaign.

Schemm, originally from Appleton, WI, graduated Magna Cum Laude from UW-Parkside in 2008. He majored in Sport Management with a minor in Economics. During his academic career, he made Dean’s list five times and Provost’s lists three times. He had also served as president of the Sport & Fitness Management Club on campus.

Schemm and his wife, Ellie, have a daughter, Scarlett and son, Louie. Schemm is a family man through and through, and his love for his family has even gone viral. In fall 2019, before his grandfather had passed, he managed to fulfill his grandfather’s wish to have “one last beer with his sons,” in a touching family photo, seen here:

Adam will also appear as a guest on UW-Parkside’s radio show “Parkside Today.” The episode will air on WIPZ 101.5 FM on Tuesday, March 31 at 4 p.m. and again on Sunday, April 4 at 4 p.m. You can also stream WIPZ live at For past shows, visit

For more information about the UW-Parkside Sport Management Conference, including information on how to register, please visit

Parkside Sport Management Conference

For more information about the HESM Department, please visit the official website here:



Media Contact
William Miller
Associate Professor
HESM Department

Related Programs

Sport Management
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