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TRANSFER FROM MATC:
Marketing

67 credits

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Transfer Policies

Transfer students who have an interest in pursuing a degree with a business related major should meet with the College of Business, Economics, and Computing (CBEC) academic advisor as early as possible to go over the transfer course evaluation and prerequisites.

Transfer students may fulfill some of the requirements for the business department majors at UW-Parkside by transferring appropriate courses taken elsewhere (check with the CBEC academic advisor). However, all students must complete at UW- Parkside at least 50 percent of the total business department credits required for the bachelor of science degree with majors in accounting, business management, management information systems or marketing. The total business department credits include the business preparation courses, the business foundation core courses, and the major courses. No more than 50 percent of the required credits for a major may be transferred. Only courses with a grade of C or better will be accepted (C-minus is not acceptable) to fulfill a major requirement. Only junior/senior level courses in business from regionally accredited four-year colleges or universities are eligible to be transferred for any 300 - 400 level course in business. Students should work with the CBEC academic advisor and any such transfer credit should be approved by the associate dean.

Students transferring from non-baccalaureate institutions to Parkside may generally transfer up to 72 credits earned at non-baccalaureate institutions toward the 120 credits required for degree completion. UW-Parkside may accept additional credits toward the degree where appropriate. A minimum of 15 credits numbered 300 or above must be completed at Parkside. 

Marketing major catalog information

Graduation Requirements  |  Marketing

 

Students should declare the marketing major as soon as possible to stay on track toward graduation. The marketing program at UW-Parkside includes fundamental and business preparation courses (31 credits), upper-level foundation courses (18 credits), and marketing courses (18 credits).

The following requirements are in addition to the university general education requirements. Please use this guide in tandem with the Degree Requirements Transfer Guide.

Common Fundamental, Preparation and Core Course Requirements for all Business Majors  |  49 credits

Business students should declare a major, and concentration if applicable, as soon as possible to stay on track toward graduation.

 

 

FUNDAMENTAL PREPARATION COURSES  | 16 credits**

A minimum grade of C or better is required in each course below (C-minus is not acceptable).

Required Core Courses  |  13 credits

MATC COURSE UW-PARKSIDE NAME UW-PARKSIDE COURSE
ECON 201 Principles of Microeconomics ECON 120
ECON 202 Principles of Macroeconomics ECON 121
MTH 115 OR 201 College Algebra II MATH 112
SPEECH 201 Public Speaking SPCH 105


Advanced Writing Courses  |  3 credits
Choose one:

MATC COURSE      UW-PARKSIDE NAME UW-PARKSIDE COURSE
- Advanced Composition ENGL 201
ENG 208 Technical Writing ENGL 202
- Writing for Business and Industry ENGL 204

**Approved transfer classes worth fewer credits than the equivalent class can reduce the 16 credit requirement (example – Math 112 transfers in with 3 credits, reducing credits in this area to 15 credits)


Business Preparation Courses  |  15 credits**
A minimum of C or better is required in each course below (C- is not acceptable)

MATC COURSE UW-PARKSIDE NAME UW-PARKSIDE COURSE
ACCTG 111 AND 113 Financial Accounting ACCT 201
ACCTG 126 Managerial Accounting ACCT 202
BADM 160 OR 165 Legal Environment of Business BUS 272
BADM 104 Business Statistics I QM 210
- Business Statistics II QM 310

**Approved transfer classes worth fewer credits than the equivalent class can reduce the 15 credit requirement.

Business Foundation Core Courses   |  18 credits
Students must acquire an overall average GPA of 2.5 in 300/400 level foundation, major and concentration courses

MATC COURSE UW-PARKSIDE NAME UW-PARKSIDE COURSE
- Operations Management QM 319
- Management Information Systems MIS 320
- Managerial Finance FIN 330
- Organizational Behavior MGT 349
- Marketing Principles MKT 350
- Strategic Management BUS 495

**Approved transfer classes worth fewer credits than the equivalent class can reduce the 18 credit requirement.

MARKETING COURSES  | 18 credits

Career possibilities include account executive, advertising manager, brand manager, communication director, international buyers, market research analyst, product development director.

Required Courses  |  15 credits
Required  | 12 credits

MATC COURSE UW-PARKSIDE NAME UW-PARKSIDE COURSE
- Marketing Research MKT 354
- Buyer Behavior MKT 355
- Promotions Management MKT 358
- Marketing Management MKT 455


Choose one course  |  3 credits

MATC COURSE UW-PARKSIDE NAME UW-PARKSIDE COURSE
- Product Management MKT 452
- Personal Selling MKT 458


Elective Course  |  3 credits
Choose one course:

MATC COURSE UW-PARKSIDE NAME UW-PARKSIDE COURSE
- Service Management BUS 432
- Internet Marketing MKT 353
- Global Marketing MKT 356
- Multicultural Marketing MKT 357
- Product Management MKT 452
- Personal Selling MKT 458
- Selling of Financial Services MKT 467
- Advanced Personal Selling MKT 469
- Special Topics in Marketing MKT 490
- Internship in Marketing MKT 494

 

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