Marketing with Business to Consumer Digital Marketing Concentration
2024-2025
FIRST YEAR
Semester 1
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
MATH 104 |
College Mathematics with Applications |
4 |
Placement |
C- |
Skills Req |
|
|
ENGL 100 |
Composition and Reading |
3 |
C- |
Skills Req |
||
|
BUS 100 (SS) |
Introduction to Business |
3 |
Social/Behavioral |
GenEd |
||
|
GNED 104 (SS) |
Foundations of Learning |
3 |
Social/Behavioral |
GenEd |
||
| GENED (NS) | General Education | 3 | Natural Science | GenEd | ||
| TOTAL | 16 |
Winterim Year 1 - optional
Consult with your advisor whether winterim is appropriate for you in your first year.
Semester 2
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
QM 110 |
Quantitative Analysis in Business |
3 |
Fall/Spring/Summer |
Prereq: MATH 104 or 111 |
C |
Major |
|
ENGL 101 |
Composition and Reading |
3 |
Prereq: ENGL 100 or placement |
C- |
Skills Req |
|
|
ECON 121 (SS) |
Macroeconomics |
3 |
Prereq: MATH 104 or 111 |
C |
Major/GenEd |
|
|
COMM 105 (HU) |
Public Speaking for the 21st Century |
3 |
Humanities/Arts |
C |
Major/GenEd |
|
|
GENED (NS) |
General Education |
3 |
Natural Science |
GenEd |
||
| TOTAL | 15 | |||||
| YEAR TOTAL | 31 |
Summer Year 1 - optional
Enrollment in Summer courses is recommended for students who end their first year with less than 30 credit hours.
SECOND YEAR
Semester 1
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
ECON 120 (SS) |
Microeconomics |
3 |
Prereq: MATH 104 or 111 |
C |
Major/GenEd |
|
|
GENED (HU) |
General Education Course |
3 |
Humanities/Arts |
GenEd |
||
|
XXX 103 |
Introductory Language I |
4 |
Foreign Language Requirement |
FLang |
||
|
ENGL 204, 202 or 201 |
Advanced Writing Course |
3 |
Prereq: ENGL 101 |
C |
Major |
|
|
QM 210 |
Business Statistics I |
3 | Fall/Spring/Summer |
Prereq: QM 110 or MATH 112 |
C |
Major |
| TOTAL | 16 |
Winterim Year 2 - optionalEnrollment in Winterim courses is strongly recommended for students who have accumulated less than 45 credits.
Semester 2
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
GENED (NS) |
General Education Course |
3 |
Natural Science |
GenEd |
||
|
XXX104 |
Introductory Language II |
4 |
Foreign Language |
FLang |
||
|
ACCT 201 |
Financial Accounting |
3 |
Fall/Spring/Summer |
Prereq: QM 110 |
C |
Major |
|
BUS 272 |
Legal Environment of Business |
3 |
Fall/Spring |
C |
Major |
|
|
QM 310 |
Business Statistics II |
3 | Fall/Spring/Summer |
Prereq: QM 210; Business major/minor, completion of 54 credits |
C |
Major |
| TOTAL | 16 |
|
||||
| YEAR TOTAL | 32 |
Summer Year 2 - optional
Enrollment in Summer courses is strongly recommended for students who end their second year with less than 60 credit hours.
THIRD YEAR
Semester 1
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
GENED (HU) |
General Education Course |
3 |
Humanities |
GenEd |
||
|
GENED (NS) |
General Education Course |
3 |
Natural Science |
GenEd |
||
|
ACCT 202 |
Managerial Accounting |
3 | Fall/Spring |
Prereq: ACCT 201, QM 210, ECON 121 |
C |
Major |
|
MKT 350 |
Marketing Principles |
3 |
Fall/Spring |
Prereq: ECON 120;Business major/minor, completion of 54 credits |
Major |
|
|
MGT 349 |
Organizational Behavor |
3 |
Fall/Spring |
Prereq: Completion of 54 credits |
Major |
|
| TOTAL | 15 |
Winterim Year 3 - optional
Enrollment in Winterim courses is strongly recommended for students who have completed less than 75 credit hours.
Semester 2
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
General Elective |
General Elective | 3 |
Elective |
|
||
|
DV |
Diversity Course |
3 |
Diversity Requirement; Can be met by GENED course |
Ethnic Diversity |
||
|
MKT 355 |
Buyer Behavior |
3 |
Spring |
Prereq: MKT 350; Business major/minor, completion of 54 credits |
Major |
|
|
MKT 358 |
Promotions Management |
3 |
Spring |
Prereq: MKT 350; Business major/minor, completion of 54 credits |
Major |
|
|
FIN 330 |
Managerial Finance |
3 |
Fall/Spring |
Prereq: ACCT 201, ECON 121, QM 210, business major/minor, completion of 54 credits |
Major |
|
| TOTAL | 15 | |||||
| YEAR TOTAL | 30 |
Summer Year 3 - optional
Enrollment in Summer courses is strongly recommended for students who end their third year with less than 90 credit hours.
FOURTH YEAR
Semester 1
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
MIS 320 |
Management Information Systems |
3 |
Fall/Spring |
Prereq: ACCT 201 Business major/minor, completion of 54 credits |
Major |
|
|
MKT 453 |
Advanced Digital and Social Media Marketing |
3 |
Fall |
Prereq: MKT 350 |
Major |
|
|
MKT 354 |
Marketing Research |
3 |
Fall |
Prereq: MKT 350, QM 310; business major/minor |
Major |
|
|
QM 319 |
Operations Management |
3 |
Fall/Spring/Summer |
Prereq: QM 210 Business major/minor, completion of 54 credits |
Major |
|
|
General Elective |
3 |
ANY course |
Elective |
|||
| TOTAL | 15 |
Winterim Year 4 - optional
Enrollment in Winterim courses is strongly recommended for students who have completed less than 105 credit hours.
Semester 2
| COURSE | TITLE | CREDITS | FREQUENCY | COURSE NOTES | MIN. GRADE | CATEGORY |
|
BUS 495 |
Capstone in Strategic Management |
3 |
Fall/Spring/Summer |
Prereq: FIN 330, MKT 350, MGT 349; Business major/minor, Senior Standing |
Major |
|
|
MKT 450 |
Social Media Marketing |
3 |
Spring |
Prereq: MKT 350; Business major/minor, completion of 54 credits |
Major |
|
|
GENED (HU) |
General Education |
3 |
Humanities |
GenEd |
||
|
MKT Concentration Elective |
See approved list | 3 |
|
Major |
||
| TOTAL | 15 | |||||
| YEAR TOTAL | 30 |
Summer Year 4 - if needed
Enrollment in Summer courses is strongly recommended for students who have not completed the required 120 hours.
Graduation Requirements Summary
| Minimum Total Hours | Minimum Upper-Division Hours | Min. Core Hours | Major GPA | Overall GPA |
| 122 | 36 | 67 | 2.5 | 2.0 |