Share | Print

Upcoming Events

  • Peter Knight

  • Assistant Professor - Business
  • Ph.D., Sprott School of Business-Carleton University, 2008
  • Business
  • (262) 595-2415
  • knightp@uwp.edu
Publications
Selected Publications

2015: Forging New Ground: Sales Education in the Wisconsin Flex Option, Marketing Management Association-Spring 2015 Conference (3 pp.)

2015: Jumpin Joes- MBA Cases Round 2 and Round 3,

2014: Flex Option Cousrses(5) Towards Sales Certficate ,

2014: The Role of Self-Efficacy in Sales Education, Journal of Marketing Education-Special Edition Sales Education-Fall 2014 (156-168 pp.)

2014: THE EFFECTS OF LOGO DESIGN ON CONSUMER ATTITUDES: EMPIRICAL EVIDENCE, Marketing Management Association

2014: Blazing Golf Trails in Wisconsin: Attracting Avid Golfers to the State, Case Studies in Sport Management (1-16 pp.)

2013: "Involving Students in Institutional Marketing: A Community-Engaged Participatory Learning Project to Develop Professional Perspectives and to Improve Self-Efficacy Outcomes", Wisconsin Business Education Journal (9 pp.)

2012: "Student Perceptions of Community Engaged Participatory Learning Projects in Business Classes", European Journal of Business Research (pp. 121-127 pp.)

2012: Involving Students in Institutional Marketing , Wisconsin Business Education Journal (10-18 pp.)

2012: A vision of London in the 21st Century or just ‘Terrifying Monsters’: A semiotic analysis of the official mascots for the London 2012 Olympic Games , Leisure Studies (14 pp.)

Selected Awards & Honors

Teaching Awards

2015: The Community-Engaged Learning and Research Award is designed to recognize those who partner with the community for the benefit of student learning, faculty research, and community development, Community Engaged Research and Learning Award, CECE

Research/Creative Awards

2015: Community Engaged Research and Learning Award, CECE
2013: Best Marketing Paper at 2013 MBAA International Conference, 2013 MBAA International McGraw-Hill/Irwin Distinguished Paper Award!, MCGRAW HILL IRWIN
Key Service Activities

Departmental Service

: Committee Member - Strategic Planning Committee
: Chairperson - Department of Business
: Committee Member - Exceutive Commitee
: Committee Chair - Undergraduate Curriculum and Assessment Committee
: Committee Chair - Sales Certificate Advisory Board
: Committee Chair - Marketing and Promotions Team
: Faculty Advisor - Parkside American Marketing Association

University Service

2015: Chairperson - Institutional Review Board
2014: Committee Member - University Committee
2012: Committee Chair - Library Director Search Committee
Courses Taught

December 2019

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

November 2019

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

December 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

November 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

October 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

September 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

August 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

July 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

June 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

May 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

April 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Spring 2018

MKT 469 ADVANCED PERSONAL SELLING
MBA D551 MARKETING ANALYSIS FOUNDATION
MKT 354 MARKETING RESEARCH

March 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

February 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

January 2018

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

December 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Fall 2017

BUS 499 INDEPENDENT STUDY
ACCT 494 INTERNSHIP
MIS 494 INTERNSHIP
MKT 494 INTERNSHIP
BUS 494 INTERNSHIP IN BUSINESS
MKT 350 MARKETING PRINCIPLES
MKT 350 MARKETING PRINCIPLES
MKT 354 MARKETING RESEARCH
MKT 458 PERSONAL SELLING

November 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

October 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

September 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

August 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Summer 2017

BUS 499 INDEPENDENT STUDY
MKT 353 INTERNET MARKETING
MKT 494 INTERNSHIP
BUS 494 INTERNSHIP IN BUSINESS
MBA D551 MARKETING ANALYSIS FOUNDATION
MBA 757 SALES & KEY ACCOUNT MANAGEMENT

July 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

June 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

May 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

April 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Spring 2017

MKT 469 ADVANCED PERSONAL SELLING
BUS 499 INDEPENDENT STUDY
MKT 499 INDEPENDENT STUDY
MBA 799 INDEPENDENT STUDY AND RESEARCH
MKT 494 INTERNSHIP
BUS 494 INTERNSHIP IN BUSINESS
BUS 494 INTERNSHIP IN BUSINESS
BUS 494 INTERNSHIP IN BUSINESS
MKT 354 MARKETING RESEARCH

March 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

February 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

January 2017

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Winterim 2017

BUS 499 INDEPENDENT STUDY

December 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Fall 2016

BUS 499 INDEPENDENT STUDY
MKT 494 INTERNSHIP
BUS 494 INTERNSHIP IN BUSINESS
BUS 494 INTERNSHIP IN BUSINESS
MBA D551 MARKETING ANALYSIS FOUNDATION
MKT 350 MARKETING PRINCIPLES
MKT 350 MARKETING PRINCIPLES
MKT 357 MULTICULTURAL MARKETING (DV)
MKT 458 PERSONAL SELLING

November 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

October 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

September 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

August 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Summer 2016

BUS 499 INDEPENDENT STUDY
MKT 353 INTERNET MARKETING
MBA D551 MARKETING ANALYSIS FOUNDATION
MBA 790 SPECIAL TOPICS
MKT 490 SPECIAL TOPICS

July 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

June 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

May 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

April 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Spring 2016

MKT 469 ADVANCED PERSONAL SELLING
MKT 356 GLOBAL MARKETING
BUS 499 INDEPENDENT STUDY
MKT 499 INDEPENDENT STUDY
MBA 799 INDEPENDENT STUDY AND RESEARCH
BUS 494 INTERNSHIP
BUS 494 INTERNSHIP
MBA 794 INTERNSHIP
MKT 494 INTERNSHIP
MKT 354 MARKETING RESEARCH

March 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

February 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

January 2016

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Winterim 2016

BUS 494 INTERNSHIP

Fall 2015

BUS 499 INDEPENDENT STUDY
MKT 499 INDEPENDENT STUDY
BUS 494 INTERNSHIP
MKT 494 INTERNSHIP
MBA D551 MARKETING ANALYSIS FOUNDATION
MKT 350 MARKETING PRINCIPLES
MKT 357 MULTICULTURAL MARKETING (DV)
MKT 458 PERSONAL SELLING

October 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

September 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

August 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Summer 2015

BUS 499 INDEPENDENT STUDY
MKT 350 MARKETING PRINCIPLES
MKT 350 MARKETING PRINCIPLES
MBA 757 SALES & KEY ACCOUNT MANAGEMENT

July 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

June 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

May 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

April 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Spring 2015

MKT 469 ADVANCED PERSONAL SELLING
MBA 799 INDEPENDENT STUDY
MKT 499 INDEPENDENT STUDY
BUS 494 INTERNSHIP
MBA 794 INTERNSHIP
MKT 494 INTERNSHIP
MKT 354 MARKETING RESEARCH

March 2015

MKT 469X ADVANCED PERSONAL SELLING
MKT 350X MARKETING PRINCIPLES
MKT 458X PERSONAL SELLING

Winterim 2015

MKT 499 INDEPENDENT STUDY
MKT 350 MARKETING PRINCIPLES

Fall 2014

BUS 499 INDEPENDENT STUDY
MBA 799 INDEPENDENT STUDY
BUS 494 INTERNSHIP
MKT 494 INTERNSHIP
MBA D551 MARKETING ANALYSIS FOUNDATION
MKT 350 MARKETING PRINCIPLES
MKT 357 MULTICULTURAL MARKETING (DV)
MKT 458 PERSONAL SELLING

Summer 2014

BUS 494 INTERNSHIP
MKT 494 INTERNSHIP
MBA D551 MARKETING ANALYSIS FOUNDATION
MKT 350 MARKETING PRINCIPLES
MBA 790 SPECIAL TOPICS

Spring 2014

MKT 469 ADVANCED PERSONAL SELLING
BUS 499 INDEPENDENT STUDY
MBA 799 INDEPENDENT STUDY
MKT 499 INDEPENDENT STUDY
BUS 494 INTERNSHIP
MKT 494 INTERNSHIP
MKT 350 MARKETING PRINCIPLES
MKT 354 MARKETING RESEARCH

Winterim 2014

MKT 494 INTERNSHIP

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

Who Are You?

Tell Us