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Peter Knight

  • Associate Professor - Business
  • Business Department
  • Ph.D., Sprott School of Business-Carleton University, 2008
  • PHONE: (262) 595-2415
  • EMAIL: knightp@uwp.edu
Peter Knight

Selected Publications

2019: Student self-efficacy, employee engagement, and community vitality: A Collaborative data collection model for regional workforce development., Journal of Education and Work -Taylor and Francis (614-632 pp.)

2019: Curriculum and Program Development Initiatives , MMA FALL CONFERENCE (159-162 pp.)

2019: EXPERIENTIAL SALES EXERCISES THAT PREPARE FOR REAL LIFE, mma fall educators conference (86-89 pp.)

2018: ENHANCING LEARNING OUTCOMES IN SALES EDUCATION THROUGH VARIETY AND AUTHENTICITY, Proceedings of the Marketing Management Association Fall Conference, Kansas City Mo. Presented Sept. 19, 2018. (142-145 pp.)

2016: Recruiting New College Graduates; What are Marketing Students Looking For?”, Proceedings of the Marketing Management Association Fall Conference (6 pp.)

2016: Recruiting New College Graduates; What are Students Looking For?”, Wisconsin Business Voice/Wisconsin Manufacturers & Commerce (39-40 pp.)

2016: “Monica's Designer Handbags: Creative Marketing Decision-Making Based on Financial Analysis-A Case Study.” , Journal of Marketing Development and Competitiveness (11-18. pp.)

2015: Forging New Ground: Sales Education in the Wisconsin Flex Option, Marketing Management Association-Spring 2015 Conference (3 pp.)

2015: Jumpin Joes- MBA Cases Round 2 and Round 3,

2014: Flex Option Cousrses(5) Towards Sales Certficate ,

2014: The Role of Self-Efficacy in Sales Education, Journal of Marketing Education-Special Edition Sales Education-Fall 2014 (156-168 pp.)

2014: THE EFFECTS OF LOGO DESIGN ON CONSUMER ATTITUDES: EMPIRICAL EVIDENCE, Marketing Management Association

2014: Blazing Golf Trails in Wisconsin: Attracting Avid Golfers to the State, Case Studies in Sport Management (1-16 pp.)

2013: "Involving Students in Institutional Marketing: A Community-Engaged Participatory Learning Project to Develop Professional Perspectives and to Improve Self-Efficacy Outcomes", Wisconsin Business Education Journal (9 pp.)

2012: "Student Perceptions of Community Engaged Participatory Learning Projects in Business Classes", European Journal of Business Research (pp. 121-127 pp.)

2012: Involving Students in Institutional Marketing , Wisconsin Business Education Journal (10-18 pp.)

2012: A vision of London in the 21st Century or just ‘Terrifying Monsters’: A semiotic analysis of the official mascots for the London 2012 Olympic Games , Leisure Studies (14 pp.)

Teaching Awards

2019: Runner Up Award Excellence in Teaching UW MBA Consortium,
2015: The Community-Engaged Learning and Research Award is designed to recognize those who partner with the community for the benefit of student learning, faculty research, and community development, Community Engaged Research and Learning Award, CECE

Research/Creative Awards

2015: Community Engaged Research and Learning Award, CECE
2013: Best Marketing Paper at 2013 MBAA International Conference, 2013 MBAA International McGraw-Hill/Irwin Distinguished Paper Award!, MCGRAW HILL IRWIN

Departmental Service

: Committee Member - MBA Committee
: Committee Member - Strategic Planning Committee
: Chairperson - Department of Business
: Committee Chair - Executive Commitee
: Committee Chair - Sales Certificate Advisory Board
2019: Faculty Advisor - Parkside American Marketing Association
2018: Committee Chair - Marketing and Promotions Team

University Service

2015: Chairperson - Institutional Review Board
2014: Committee Member - University Committee
2012: Committee Chair - Library Director Search Committee

Professional Service

: Program Organizer - University Sales Center Alliance- Gained Certification for UW Parkside
: Program Organizer - UW PARKSIDE SALES CENTER RAISED 49.5 K FROM INDUSTRY FOR NEW SALES LAB
ACCT 494 - INTERNSHIP
BAMS 300X - MKTG FNDTNS CNCPT & APPLCTN
BAMS 301X - MARKETING PLAN
BAMS 310X - SALES CONCEPTS & APPLICATION
BAMS 310X - SALES CONCEPTS AND APPLICATION
BAMS 311X - SALES & SLS TRTRY MGMT PRACTIC
BUS 494 - INTERNSHIP IN BUSINESS
BUS 499 - INDEPENDENT STUDY
HRM 494 - INTERNSHIP
MBA 750 - GLOBAL MARKETING MANAGEMENT
MBA 752 - MARKETING MANAGEMENT
MBA 757 - SALES & KEY ACCOUNT MANAGEMENT
MBA 757 - SALES/KEY ACCOUNT MANAGEMENT
MBA 758 - DIGITAL MARKETING&SOCIAL MEDIA
MBA 793 - COMPETITIVE DECISION MAKING
MBA 794 - INTERNSHIP
MBA 799 - INDEPENDENT STUDY AND RESEARCH
MBA D551 - MARKETING ANALYSIS FOUNDATION
MKT 350 - MARKETING PRINCIPLES
MKT 353 - INTERNET MARKETING
MKT 354 - MARKETING RESEARCH
MKT 355 - BUYER BEHAVIOR
MKT 358 - PROMOTIONS MANAGEMENT
MKT 458 - PERSONAL SELLING
MKT 469 - ADVANCED PERSONAL SELLING
MKT 494 - INTERNSHIP
MKT 499 - INDEPENDENT STUDY
MKT 499 - INDEPENDENT STUDY:
RMGT 494 - INTERNSHIP RETAIL MANAGEMENT
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