Kathy McKee, DBA
- Assistant Professor of Marketing
- Business Department
- DBA, University of Wisconsin-Whitewater, 2021
- EMAIL: mckeek@uwp.edu
Publications
Selected Publications
: GEN Z’S AVOIDANCE ATTITUDES AND BEHAVIORS TOWARD PERSONALIZED MARKETING, Academy of Business Research
: Gen Z’s personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviours, Academy of Consumer Behaviour
Key Service Activities
Departmental Service
: Committee Member - MBA Committee
College Service
: Committee Member - Sales Center Advisory Board
Courses Taught
MBA 758 - Digital Marketing/Social Media
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 467 - Selling of Financial Services
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 467 - Selling of Financial Services