Kathy McKee, DBA

  • Assistant Professor of Marketing
  • Business Department
  • DBA, University of Wisconsin-Whitewater, 2021
  • EMAIL: mckeek@uwp.edu
Kathy McKee

Selected Publications

: GEN Z’S AVOIDANCE ATTITUDES AND BEHAVIORS TOWARD PERSONALIZED MARKETING, Academy of Business Research

: Gen Z’s personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviours, Academy of Consumer Behaviour

Departmental Service

: Committee Member - MBA Committee

College Service

: Committee Member - Sales Center Advisory Board
MBA 758 - Digital Marketing/Social Media
MBA 758 - Social Media Marketing
MBA 760 - Digital Marketing
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 467 - Selling of Financial Services
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