Kathy McKee, DBA

Selected Publications

: Understanding the personalization–privacy paradox: The interrelationship between social influence, privacy, personalization, and digital ad avoidance strategies., Journal of Marketing Theory and Practice

: Personalized Digital Marketing Value-in-Use: Examining the Influences on Consumers’ Continuum of Interactive Marketing Avoidance Behaviors, Journal of Research in Interactive Marketing (54 pp.)

: Only an Estimated 5% to 10% of Our Science Considers Counter Arguments, Journal of Personal Selling & Sales Management

2023: Gen Z’s personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors, Journal of Consumer Behaviour (1-18 pp.)

Departmental Service

: Committee Member - MBA Committee

College Service

: Committee Member - Sales Center Advisory Board

BAMS 310X - Sales Concepts and Application
BAMS 311X - Sales & Sls Trtry Mgmt Practic
MBA 758 - Digital Marketing/Social Media
MBA 758 - Social Media Marketing
MBA 760 - Digital Marketing
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 354 - Marketing Research
MKT 355 - Buyer Behavior
MKT 450 - Social Media Marketing
MKT 453 - Adv Digital and Social Media
MKT 458 - Personal Selling
MKT 467 - Selling of Financial Services
MKT 469 - Advanced Personal Selling
MKT 494 - Internship
MKT 499 - Independent Study: