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Kathy McKee, DBA

  • Assistant Professor of Marketing
  • Business Department
  • DBA, University of Wisconsin-Whitewater, 2021
  • EMAIL: mckeek@uwp.edu
Kathy McKee

Selected Publications

: How Social Influence Affects Gen Z’s Attitudes and Behaviors Toward Personalized Marketing, Journal of Marketing Theory and Practice (54 pp.)

2023: Gen Z’s personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors, Journal of Consumer Behaviour (1-18 pp.)

Departmental Service

: Committee Member - MBA Committee

College Service

: Committee Member - Sales Center Advisory Board
MBA 758 - Digital Marketing/Social Media
MBA 758 - Social Media Marketing
MBA 760 - Digital Marketing
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 467 - Selling of Financial Services
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