Kathy McKee, DBA
- Assistant Professor of Marketing
- Business Department
- DBA, University of Wisconsin-Whitewater, 2021
- EMAIL: mckeek@uwp.edu
Publications
Selected Publications
: How Social Influence Affects Gen Z’s Attitudes and Behaviors Toward Personalized Marketing, Journal of Marketing Theory and Practice (54 pp.)
2023: Gen Z’s personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors, Journal of Consumer Behaviour (1-18 pp.)
Key Service Activities
Departmental Service
: Committee Member - MBA Committee
College Service
: Committee Member - Sales Center Advisory Board
Courses Taught
BAMS 310X - Sales Concepts and Application
BAMS 311X - Sales & Sls Trtry Mgmt Practic
MBA 758 - Digital Marketing/Social Media
MBA 758 - Social Media Marketing
MBA 760 - Digital Marketing
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 354 - Marketing Research
MKT 450 - Social Media Marketing
MKT 453 - Adv Digital and Social Media
MKT 458 - Personal Selling
MKT 467 - Selling of Financial Services
MKT 494 - Internship
MKT 499 - Independent Study:
BAMS 311X - Sales & Sls Trtry Mgmt Practic
MBA 758 - Digital Marketing/Social Media
MBA 758 - Social Media Marketing
MBA 760 - Digital Marketing
MBA 793 - Competitive Decision Making
MKT 350 - Marketing Principles
MKT 354 - Marketing Research
MKT 450 - Social Media Marketing
MKT 453 - Adv Digital and Social Media
MKT 458 - Personal Selling
MKT 467 - Selling of Financial Services
MKT 494 - Internship
MKT 499 - Independent Study: