Outreach Program Manager

Code: 15991 Posted: 10/14/2019

The University of Wisconsin-Parkside invites applications for the position of Outreach Program Manager.

This outreach position supports adult noncredit Continuing Education (CE) by developing, implementing, and evaluating new and existing CE noncredit programs. The selected candidate will report directly to the Continuing Education Director and is responsible for conducting research and market analysis activities, as well as assisting in other strategic planning opportunities to expand adult learning programs that meet current market demands. This position serves as the primary representative for CE programs that provide outreach and educational services to primarily adult learners.

The selected candidate will identify leads and ideas for new noncredit bearing adult classes and certificate programs; conduct research and perform needs assessments; assist in the development of course content and syllabi for courses by incorporating adult learning principles, specifically knowledge of how to build measurable student learning objectives, and how to assess learning outcomes. The successful candidate will interface with the business community and internal partners, and work with CE staff, faculty, consultants, and may manage student workers. This position will work in a team environment to support the coordination and delivery of adult credit and noncredit programs and use judgment and discretion while assuming office and program responsibilities, as well as in the absence of the Continuing Education Director.

Essential Job Functions

Essential Duties and Responsibilities


  • Research and analyze market data to develop and revise new and existing noncredit programs to make data driven decisions and meet demands for adult learners, and business and industry. Perform research and analyze current enrollments of CE programs and events with the CE Director and UW-Parkside personnel for future planning.
  • Plan courses, trainings and events based on past profit margins.
  • Develop new and revise existing professional development programs, create timelines, and manage individual projects.
  • Work with staff in the Center for Adult and Returning Students on potential noncredit integration to credit programs.
  • Work with the CE Director and Account Specialist to analyze, negotiate, and generate necessary instructor contracts for instructors.
  • Exercise discretion and independent judgement in hiring new instructors and perform research to suggest appropriate teaching methods.
  • Create and maintain standards for best practices in teaching adult learners.
  • Work with the team to design learning environments to meet the needs of various target audiences.
  • Provide instructor training, follow online teaching best practices, and use appropriate quality assessment rubrics.
  • Attend meetings and serve on committees with faculty, directors, community partners and other stakeholders.
  • Develop strong internal and external partnerships to support adult continuing education needs.
  • Manage and train student workers.
  • Collaborate with marketing team to create cohesive marketing plans (printed materials, Websites, social media, etc.).


  • Responsible for monitoring and maintaining a centralized database.
  • Prepare and analyze demographic data and other reports.
  • Assist in the develop of online classes/courses using Canvas, or other University standard platforms.


  • Initiate and forward any necessary budgetary information to the Contract and Accounting Specialist for approval.
  • Evaluate financial progress of new programs.

Essential Knowledge And Abilities

  • Experience developing community partnerships
  • Strong business acumen
  • Knowledge of adult learning principles
  • Knowledge of how to write measurable learning objectives
  • Knowledge of methods and techniques for evaluating levels of learning
  • Ability to anticipate needs to improve products or services
  • Proficiency in web navigation and Microsoft Office programs
  • Ability to learn new software
  • Strong oral communication skills
  • Writing, editing and proofreading skills
  • Ability to build positive working relationships with internal and external groups
  • Dedicated to exceeding customer expectations and finding solutions in peer relationships
  • Customer oriented focus
  • Strong organizational and problem solving skills
  • Ability to balance multiple priorities efficiently
  • Excellent time management skills
  • Ability to budget and track financial performance



  • Bachelor degree from an accredited college or university
  • Three years or greater experience in program development
  • Demonstrated success at conducting research, and performing needs assessments or market analysis to improve products or services
  • Demonstrated success in building partnerships
Salary and Benefits

Commensurate with qualifications and experience.

The University of Wisconsin System provides a liberal benefits package, including participation in a state pension plan. 

Benefit Details: https://www.wisconsin.edu/ohrwd/benefits/download/summaries/fasl.pdf

Total Compensation Estimator: https://www.wisconsin.edu/ohrwd/benefits/totalcomp/

Application Process

Applications must be submitted electronically through our employment portal. If you need additional assistance you may contact Human Resources at (262) 595-2204. Hours 8:00am-4:30pm Monday-Friday.

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)

Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: Submit application materials

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. All materials must be added at one time, once submitted you may not edit/add to profile. Please include the following documents:

  • Cover letter
  • CV/Resume
  • Names and contact information for three references

Review of Applications

Applications received by 11:59 p.m. Monday October 28th, 2019 are ensured full consideration. Position is open until filled.

You must select "SUBMIT". Selecting "Save" will not forward your application materials to the search committee. 

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials.

In instances where the Review Committee is unable to ascertain from a candidates application materials whether she/he meets all of the required qualifications, or if all of the application materials are not submitted, they will be evaluated as not meeting such qualifications and may be excluded from further consideration.


Crista Kruse

Diversity Jobs Employer Member
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