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Peter Feigin, president of the Milwaukee Bucks NBA franchise served as UW-Parkside "Executive in Residence" for the fall 2015 semester, Thursday, Sept. 24.
The UW-Parkside College of Business, Economics, and Computing sponsors Executive in Residence each semester giving students and members of the community the opportunity to meet and learn from leaders of top businesses and organizations in the area.
Feigin told hundreds of students that promoting a professional sports franchise in a smaller market like Milwaukee requires the organization to do everything right. "With 17 million people in the New York you can make mistakes and still maintain an adequate fan base," he said. "Here, every fan matters."
(left to right) UW Regent James Langnes III, Chancellor Debbie Ford, Dean Dirk Baldwin, Milwaukee Bucks President Peter Feigin
The Milwaukee Bucks and the important discussions around a new multi-use sports arena in downtown Milwaukee have dominated news coverage for months. "Our students have the opportunity to learn from someone at the forefront of those conversations, and someone leading a young, exciting NBA franchise," said Dirk Baldwin, dean of the College of Business, Economics, and Computing. "National professional sports organizations, be it the NBA, NFL or Major League Baseball, are incredibly complex business organizations. We were very excited to have Mr. Feigin join an impressive list of business leaders who have served as Executive in Residence."
Feigin began the day at a breakfast meeting with honor students from UW-Parkside's AACSB-accredited business program. He then delivered two presentations for students, faculty, staff and members of the community. A lunch with campus leadership and members of various UW-Parkside advisory boards concluded the day.
Additionally, Feigin has served as a senior advisor to the Milwaukee Bucks since the ownership change, helping reorganize and refocus its business operations. He holds a bachelor's degree from Franklin and Marshall College and completed the University of Chicago Booth School of Business' Financial Executive Program.As president, Feigin spearheads the growth of the Bucks' business operations and leads the organization's talented executive team. Since purchasing the team in May 2014, new owners Wes Edens and Marc Lasry have assembled a personnel team working to make the Bucks one of the most successful franchises in the NBA.
Feigin's leadership and valuable management skills aid the team's efforts in securing additional sponsorships, creating new community partnerships, growing its vibrant workforce and building a first-rate multi-purpose facility for the city of Milwaukee.