Policy 92

Administrative Policy 92:Mass or Segmented
Issued: 11/5/2013 Reference: Mass Texting Procedure 92
Institution Approval:
Chancellor's Cabinet

Chief Information Officer, Campus Technology Services

Vice Chancellor, - Finance & Administration, Fiscal Affairs
Maintained By:
Chief Information Officer, Campus Technology Services


Text messaging is an additional method of communication that UW-Parkside utilizes to communicate with the University community. Mass texting is used by authorized university officials to relay important and time sensitive information such as emergency notifications, campus closures, and academic deadlines. Text messaging may also be utilized for targeted messages related to account information, academic advising, registration and financial aid that are time sensitive in nature.

Guiding Principles

  • Preserve texting as an additional channel for critical communications
    which are of 1) critical importance and time-sensitive; 2) emergency notifications
    3) administrative texts (as noted above in background)
  • Keep administrative texts to a minimum: to assure that students remain in the texting program and do not opt-out because of overuse
  • Messages should be directly related to student safety or student success.


This policy applies to all text messages sent by any Authorized University official.

Categories of Messages

Texting is reserved for information which is considered mission-critical and/or time sensitive. The following are the categories of text messages allowed under this policy:

  • Crisis and/or emergency, or significant disruptions to University operations, including activity which poses a threat to public safety
  • Information critical to student success (currently limited to): critical academic calendar dates, academic advising notifications, academic standing notices, financial aid notifications
  • Other mission-critical messages as determined by the Chancellor, Provost, or their designee

General Policy

The Chief of Police or his/her designee will initiate all emergency texts immediately. Other texting as indicated in the scope section of this policy requires approval from the Associate Vice Chancellor for Enrollment Management or her/his designee.

Adapted from University of Denver SMS Policy

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