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Institution Approval: Chancellor’s Cabinet 11/18/2014
The purpose of this policy is to provide guidance to the campus community regarding marketing and advertising activities.
The goals of this policy are:
To ensure that all members of the campus community understand the university’s commitment to uphold the ethical standards identified by the American Marketing Association1 for marketing and advertising activities.
To articulate a commitment to uphold these standards through regular review processes.
To provide a mechanism for the campus community to address questions regarding these standards.
96.02 Marketing and Advertising Requirements
University marketing and advertising activities will:
Strive to be truthful in all situations and at all times;
Represent the university in a clear way in selling, advertising and other forms of communication;
Value individual differences and avoid stereotyping customers or depicting demographic groups (e.g., gender, race, sexual orientation) in a negative or dehumanizing way;
Strive to communicate clearly with all constituencies and accept constructive criticism from customers and other stakeholders.
The Assistant Chancellor for University Advancement in collaboration with the Associate Vice Chancellor for Enrollment Management will monitor all marketing and advertising activities for adherence to these established requirements. Any questions or concerns should be addressed to the Assistant Chancellor for University Advancement.
96.04 Policy Review
The policy will be reviewed annually by the Assistant Chancellor for University Advancement.