Digital Marketing Analytics

3 Courses. 9 Credits. 100% Online. 

Collect, analyze, and prepare data for actionable marketing strategies. 

In the online UW Digital Marketing Analytics Graduate Certificate, you will learn how to use the latest tools and technologies to analyze your customer data, helping to improve campaign performance. Gain the skills to integrate technical digital marketing data into actionable intelligence.  

Maximize Your Learning

Through a partnership with the Digital Marketing Institute (DMI) and American Marketing Association (AMA), students will have the opportunity to earn two additional credentials—the DMI Certified Digital Marketing Professional (CDMP) and AMA Professional Certified Marketer (PCM). The curriculum prepares you to sit for the DMI CDMP exam upon completion of the certificate program and earn these internationally respected credentials. DMI Membership, access to their content, and the CDMP exam fee are included in tuition.