The University of Wisconsin online Master of Science in Health and Wellness Management program was created with busy adults like you, in mind. With your passion for health and wellness, you can learn to design, develop, implement, promote and manage initiatives that are good for people…and good for business.

This convenient, online degree allows you to study when and where you like, making it a great option if you are juggling multiple job and family responsibilities.

Learn more 

11 Courses. 31 Credits. 100% online.

Provided in a convenient 100% online format, you can complete this degree at your own pace, during a time that is convenient for you. Strengthen and expand your knowledge of corporate wellness and health promotion issues, preparing you for high-level leadership positions at your current organization or at top companies around the world.

You will learn from faculty from across the UW System and graduate with a degree that is in-demand and that employers will respect. Some career options that you will be prepared for are:

  • Health and Productivity Analyst
  • Program Coordinator
  • Community Health and Wellness Director
  • Corporate Wellness Manager
  • Health Promotions Adviser
  • Health Coach

UW-Parkside is your local connection to this degree program, where you can meet with faculty advisors and connect to the resources our campus provides. 

Program ineligible for international F-1/J-1 visa holders



U.S. Surgeon General Prioritizes Creating Workplaces That Support Mental Health and Well-Being

Insights from Penny Lyter, PhD, professor emeritus at the University of Wisconsin-Parkside.

“Employees who feel supported by their employers are more likely to have fewer mental health symptoms, have more positive views of their company, feel more connected, have higher job satisfaction, and intentions to stay at their company. ..."



Penny Lyter, PhD
Professor Emeritus - HKSM Emeritus

This master’s degree gave me the opportunity to move into a role leading wellness within a company. It helped me advance my career and prepared me with the skills I needed within the field of workplace well-being. 

Laura Kuglitsch, UW-Parkside


  • Demonstrate familiarity with best practices in behavior change facilitation, including the evaluation of lifestyle coaching plans.
  • Analyze the interrelations among health providers and key stakeholders and understand how these interrelations influence public health systems.
  • Determine the impact of current wellness initiatives on an organization’s healthcare costs, and develop strategic and project management plans to improve the programs.


  • Demonstrate knowledge of ethical and legal issues relevant to health policy and clinical practice.
  • Demonstrate an understanding of business marketing, including market analysis, evaluation, communication, and promotion.
  • Examine customer needs and apply a system approach in successfully addressing those needs.
  • Integrate health informatics, information technology, and communication strategies in the design, implementation, evaluation, and replication of best practices to improve program performance.


Aptitude tests such as the GMAT and GRE are not required for admission.

You may be eligible for admission to this program if you have completed a bachelor’s degree with a 3.0 or better grade point average (GPA) and prerequisite courses listed below. 


  • Personal Health (or equivalent)
  • Anatomy and Physiology or Human Biology (or equivalent)
  • Intro to Psychology (or equivalent)
  • Elementary Statistics (or equivalent)

Students must satisfy all prerequisites before starting program coursework and will not be allowed to take outstanding prerequisite courses concurrently with introductory program courses.

Need to complete a prerequisite course before applying?
Krista Adams  |  |  262-595-2597

Persuasion Skills for Wellness Managers  |  HWM 715
In this course, students will develop communication and persuasion skills, which are essential for wellness managers. Utilizing a variety of media and techniques, students will hone their communication skills. Students will apply key marketing concepts to mount effective marketing campaigns for their organization.

Contemporary Health and Wellness Perspectives  |  HWM 700
In this course, students will examine health and wellness concepts and probe foundational thinking associated with the contemporary health and wellness field. Expectations and development of the wellness professional will be explored.

Biopsychosocial Aspects of Health  |  HWM 730
This course is a survey of the biological, psychological, and social-environmental aspects of wellness. Taking an applied focus, students will learn current theoretical and evidence-based approaches in psychology, integrative medicine, and behavioral economics that impact wellness.

Admission to the UW Master of Science in Health & Wellness Management requires

  • Two (2) letters of recommendation (professional or academic)
  • Your resume
  • A statement of personal intent (up to 1,000 words) describing your decision to pursue this degree and what you believe you will bring to the health and wellness management field.

Submit letters of recommendation, statement of personal intent, and resume by email to:

NOTE: Transcripts may not be sent by the applicant; they must be sent directly from the institution.


1-877-UW-LEARN (895-3276)  |



 Jose M Palao, Ph.D
262-595-2766  |


Jeanne Suda
262-595-2980  |


University of Wisconsin System Member
The Higher Learning Commission
Carnegie Foundation, Elective Community Engagement Classification
UW Vets - Veterans Education & Transition to Success
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