MBA WITH A marketing CONCENTRATION

Develop the essential skills necessary for career advancement in a variety of marketing roles in the Master of Business Administration with a Concentration in Marketing. This program emphasizes the relationship between marketing and other business functions in an increasingly digital environment.

 

In the MBA with a Concentration in Marketing program, enhance your ability to recognize marketing challenges, design and decide on effective strategies to address those challenges, and understand the implications of those decisions. Prepare for vital roles as a marketing manager, market research analyst, marketing director, sales manager, brand manager, and more.

The practical curriculum for this business master's program includes an in-depth study of integrated marketing communications, global marketing management, sales and key account management, and digital marketing and social media. You will review aspects of advertising, promotions, and personal selling from the perspective of market management.

In this program, you will examine management techniques in the global context, including increasingly competitive international market dynamics and environmental factors. You will identify theories and best practices related to sales and key account management while discussing motivation, incentives, selection, recruitment, and major account strategies. Plus, the program deepens your knowledge of digital marketing, social media, internet marketing, consumer behavior, web analytics, and search engines. You will develop advertising and creativity strategies using real-life case studies, discussions, and a simulation game.

Our core course work comprises 24 credit hours and empowers you with a variety of foundational skills and advanced applications. You will learn advanced strategic management concepts, particularly business-level and corporate-level strategy formulation, implementation, and control. If you don't have an undergraduate background in business, you will benefit from our foundation courses designed to ensure your success in the MBA program. These two courses introduce you to principles in finance, accounting, statistics, and economics.

All courses are 7 weeks in length and taught by highly qualified faculty with extensive experience as corporate managers and entrepreneurs. Our curriculum is frequently revised to remain relevant with industry trends, in part based on feedback from our esteemed Business Advisory Board, which is comprised of approximately 30 senior business leaders and entrepreneurs from a variety of management backgrounds. You can complete your degree in as few as 12 months.

 

In this program, you will learn:

  • An analytical approach to developing solutions for challenging business issues
  • The impact of both domestic and global environments on a firm's operations
  • Advanced leadership skills and strategy formulation
  • The issues of working within a competitive global marketplace and the development of corresponding strategies

Students without an undergraduate business background must take the following courses.

MBA 502 | Foundations in Finance & Accounting

MBA 512 | Foundations in Statistics and Economics

You must take the following courses.

MBA 700 | Creative and Innovative Management

MBA 702 | Managerial Accounting

MBA 715 | Advanced Operations Management

MBA 716 | Project Management

MBA 720 | Information Technology for Business Decision Making

MBA 732 | Corporate Financial Management

MBA 741 | Contemporary Challenges in Managing Organizations

MBA 742 | Leadership: Theory, Application, and Skill Development

MBA 746 | Advanced Global Management

MBA 752 | Marketing Management

MBA 793 | Competitive Decision Making

MBA 796 | Advanced Strategic Management

You must take three of the following courses.

MBA 753 | Integrated Marketing Communications

MBA 750 | Global Marketing Management

MBA 757 | Sales and Key Account Management

MBA 758 | Digital Marketing and Social Media

For unconditional admission into the MBA with a Concentration in General Management program, you must hold a bachelor’s degree and provide transcripts from all institutions previously attended as well as meet the requirements below.

MBA online admission requirements (based on undergraduate GPA)

2.75 and above–GMAT waived. Applicants must have transcripts sent directly to UW-Parkside from all previous institutions attended.

2.5 to 2.749–In addition to transcripts, applicants must submit a resume verifying a minimum of three years of managerial- and/or professional-level experience to receive a GMAT waiver. Without the required work experience, applicants are required to submit a GMAT score and two recommendations.

2.33 to 2.49–In addition to transcripts, applicants must submit a GMAT score, a resume verifying a minimum of three years of managerial- and/or professional-level experience, and two recommendations.

Official transcripts from all colleges/universities attended should be mailed directly from the institution(s) to UW-Parkside at this address:

Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144

All Department of Business academic programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

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CONTACT INFO

Online MBA | 844-492-2160

Face-to-Face  |  262-595-2280

University of Wisconsin System Member
The Higher Learning Commission
Carnegie Foundation Elective Community Engagement Classification
AACSB accredited