STUDENT CASSIE VAN HOOF NAMED 2019 INNOVATOR OF THE YEAR
Kenosha-area resident and UW-Parkside senior Cassie Van Hoof has earned the 2019 Carl E. Gulbrandsen Innovator of the Year Award for exemplary contributions to Wisconsin innovation. Van Hoof has been an active member in building a culture of innovation on campus and across the UW System as a student and entrepreneur. Working with WiSys, Van Hoof created a product called Purrfect Pal to combat aggression and anxiety in cats.
Her research began when she was introduced to UW-Parkside’s Big Idea Competition in 2018 and began to brainstorm a possible submission. In developing her product, Van Hoof, who is a biological sciences major and a pre-veterinary student, combined her passions for science and animal health. After her idea won Parkside’s Big Idea Competition, Van Hoof continued to develop Purrfect Pal into a business called Efoxen. In April, Van Hoof’s company launched another product called Ruff Day, a calming spray for dogs. The Carl E. Gulbrandsen Innovator of the Year Award is presented to a UW System faculty or staff member, or student making exemplary contributions as a WiSys Innovator. WiSys is a nonprofit organization that works with faculty, staff, students and alumni of the UW System to facilitate cutting-edge research programs, develop and commercialize discoveries, and foster a spirit of innovative and entrepreneurial thinking across the state.
IN THE NEWS
WiSys Innovator of the Year 2019
Women In Science: Cassie Van Hoof
UW-Parkside students Salina Servantez, Chloe Calderon, Cassie Van Hoof, and Bianca Ruffalo discuss their experiences as women in the STEM field on Parkside Today.
Efoxen company web site