50 year Celebration Styleguide

Parkside is celebrating our first 50 years! In addition to to the events and festivities, we have created a style to "decorate" and recognize this milestone. Below is a guide to using this style. We also have a downloadable styleguide, downloadable assets (images and templates), and a "50 Year Celebration" website!

Assets   |   Downloadable Styleguide   |   50 Year Celebration Website

COLORS

50-pantone-349
Hex 026937  |  RGB 2, 105, 55  |  CMYK 90, 33, 100, 26
pantone-7489
Hex 73A950  |  RGB 115, 169, 80  |  CMYK 61, 14, 92, 1
Pantone cool gray 1
Hex DBD9D6  |  RGB 219, 217, 214  |  CMYK 13, 11, 12, 0
Pantone 7539
Hex 908F88  |  RGB 144, 143, 136  |  CMYK 46, 38, 43, 4
Pantone Black 7
Hex 54534A  |  RGB 84, 83, 74  |  CMYK 0, 0, 15, 82
Pantone black
Hex 231F20  |  RGB 35, 31, 32 |  CMYK 0, 0, 0, 100
Pantone 7583
Hex CA602C  |  RGB 202, 96, 44  |  CMYK 16, 74, 97, 4

DOMINANT ELEMENT  =  GREEN 349


ACCENT  =  ORANGE 7583
(no more than 10% of finished piece)

TEXT

Color = Pantone Black 7 (or 80% black)


Heading Font

Proxima nova. Bold and Regular. Titles, call outs, and emphasis in all caps.


Base Font

Open Sans. Use for base font of body text. Open Sans can be downloaded for free from Google Fonts.

 

ELEMENTS


Fill

Solid colors only. No gradient or transparency.


Lines

Between footer and photo = white 1 pt*


Shapes

Rectangles with squared corners.

CALL-OUT BOXES

50 years Call out boxes

LOGO

Logo can be displayed in white and all colors of the palette EXCEPT ORANGE. 
 

50 year logo


50 year logos

LOCKUPS AND TAGLINES

Lockups and taglines can be displayed in white and all colors of the palette EXCEPT ORANGE. 
 

50 year taglines

50 year image samplePHOTOS IN GRAY SCALE
(try “auto contrast” correction)
 


PHOTO = BLACK50 year image overlay sample
Transp Blend = Multiply
text over photo white
or cool gray 1

If you have any questions or need assistance, please contact your marketing representative.

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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