MBA WITH A DATA ANALYTICS CONCENTRATION

Supplement your business background with expertise in high-demand technology sectors such as data analytics and information management in the Master of Business Administration with a Concentration in Data Analytics program from the University of Wisconsin-Parkside.

Prepare for a career boost in a high-demand field with the MBA  Concentration in Data Analytics at UW-Parkside. This MBA is designed to develop your ability to assimilate, interpret, and present information and data for effective decision making with any organization. Gain the skillsets for highly specialized roles as a Data Analyst, Advanced Analytics Professional, Business Analyst, and more.

This business master's program introduces you to technologies for data analytics, including database technologies and programming. You can choose electives that will develop your skills in digital marketing and social media, quantitative models for supply chains, and optimization techniques.

You will learn about quantitative techniques managers use to enhance decision making, such as linear programming and its applications, decision and risk analysis, multicriteria decisions, supply contract methods, inventory management techniques, network planning, distribution strategies, and more. You will acquire in-depth knowledge about digital marketing, social media, internet marketing, consumer behavior, web analytics, search engines, advertising, and creative strategy.

Our core course work comprises 24 credit hours and empowers you with a variety of foundational skills and advanced applications. You will learn advanced strategic management concepts, particularly business-level and corporate-level strategy formulation, implementation, and control. If you do not have an undergraduate background in business, you will benefit from our foundation courses designed to ensure your success in the MBA program. These two courses introduce you to principles in finance, accounting, statistics, and economics.

All courses are 7 weeks in length and taught by highly qualified faculty with extensive experience as corporate managers and entrepreneurs. Our curriculum is frequently revised to remain relevant with industry trends, in part based on feedback from our esteemed Business Advisory Board, which is comprised of approximately 30 senior business leaders and entrepreneurs from a variety of management backgrounds. You can complete your degree in as few as 12 months.
 

In this program, you will learn:

  • An analytical approach to developing solutions for challenging business issues
  • The impact of both domestic and global environments on a firm's operations
  • Advanced leadership skills and strategy formulation
  • The issues of working within a competitive global marketplace and the development of corresponding strategies

Students without an undergraduate business background must take the following courses.

MBA 502 | Foundations in Finance & Accounting

MBA 512 | Foundations in Statistics and Economics

You must take the following courses.

MBA 700 | Creative and Innovative Management

MBA 702 | Managerial Accounting

MBA 715 | Advanced Operations Management

MBA 716 | Project Management

MBA 720 | Information Technology for Business Decision Making

MBA 732 | Corporate Financial Management

MBA 741 | Contemporary Challenges in Managing Organizations

MBA 742 | Leadership: Theory, Application, and Skill Development

MBA 746 | Advanced Global Management

MBA 752 | Marketing Management

MBA 793 | Competitive Decision Making

MBA 796 | Advanced Strategic Management

You must take the following course.

MBA 729 | Technologies for Data Analytics

You must choose two of the following courses.

MBA 761 | Optimization Techniques

MBA 758 | Digital Marketing and Social Media

MBA 762 | Quantitative Models for Supply Chains

For unconditional admission into the MBA with a Concentration in General Management program, you must hold a bachelor’s degree and provide transcripts from all institutions previously attended as well as meet the requirements below.

MBA online admission requirements (based on undergraduate GPA)

2.75 and above–GMAT waived. Applicants must have transcripts sent directly to UW-Parkside from all previous institutions attended.

2.5 to 2.749–In addition to transcripts, applicants must submit a resume verifying a minimum of three years of managerial- and/or professional-level experience to receive a GMAT waiver. Without the required work experience, applicants are required to submit a GMAT score and two recommendations.

2.33 to 2.49–In addition to transcripts, applicants must submit a GMAT score, a resume verifying a minimum of three years of managerial- and/or professional-level experience, and two recommendations.

Official transcripts from all colleges/universities attended should be mailed directly from the institution(s) to UW-Parkside at this address:

Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144

All Department of Business academic programs in the College of Business, Economics, and Computing at UW-Parkside are accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

AACSB Seal

CONTACT INFO

Online MBA | 844-492-2160

Face-to-Face  |  262-595-2280

University of Wisconsin System Member
The Higher Learning Commission
Carnegie Foundation Elective Community Engagement Classification
AACSB accredited