Sales Certificate

More college graduates of all majors will find their first career in sales than all other careers combined. The 12 credit sales certificate offers you an opportunity to gain many of the required skills to be prepared for a sales career, regardless of your major. 

Sales education is becoming increasingly important for today's college graduates. According to a recent study by the H.R. Chally Group, 82% of all marketing majors and 60% of all business school graduates are headed for a sales-related job.

Our sales certificate program is only one of two Wisconsin programs accredited by the University Sales Education Foundation, and one of fifty-five nationwide. It is available to undergraduate business and non-business majors as well as non-degree seeking students.

To be eligible for this certificate program, the you must meet at least one of the following requirements: 

  • Junior or senior standing at Parkside or another university 
  • An undergraduate degree 
  • Five years of business experience, preferably at mid-level management, or at an entrepreneurial firm 
  • Associate degree and two years of business experience, preferably at mid-level management or above, or at an entrepreneurial firm 

The courses you will take:

Marketing Principles  |  MKT 350  |  3 credit
Introduces the general marketing process, which is involved in the distribution and exchange of goods and services. Surveys product, pricing, promotion, distribution, and buyer behavior variables within the context of market planning.

Selling of Financial Services  |  MKT 467  |  3 credit

Personal Selling  |  MKT 458  |  3 credit

Advanced Personal Selling  |  MKT 469  |  3 credit

The entrepreneurship certificate provides you with a solid knowledge base and the strong quantitative skills necessary for a successful small-business career.

Project Management
Provides you with enhanced project management skills and preparation to take the Project Management Professional examination.

Retail Management
Designed to help you acquire the necessary professional skills, and provide you with a credential of material value in advancing their careers


Tara Schmidt  |  262-595-2280

University of Wisconsin System Member
The Higher Learning Commission
Carnegie Foundation Elective Community Engagement Classification
AACSB accredited
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