University Sales Center Alliance Adds University of Wisconsin-Parkside as an Associate Member

Published: September 25, 2019
By: UW-Parkside Marketing & Communications




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SOMERS - The University of Wisconsin-Parkside sales program has been accepted as an Associate Member of the University Sales Center Alliance. The USCA is a consortium of sales educators who are dedicated to advancing the sales profession through teaching, research, and outreach.

“I am pleased to announce that the UW-Parkside sales program has been unanimously accepted into the University Sales Center Alliance,” said Dirk Baldwin, Dean of the College of Business, Economics, and Computing at UW-Parkside. “This means our recently-developed sales center and sales certificate have met the rigorous requirements of the USCA. Currently there are 54 member schools across the U.S. and Europe that are members of this prestigious organization. The USCA acceptance is another recognition of UW-Parkside’s strong sales program and our growing reputation.”

In his 2017 Welcome Message, Dr. Jimmy Peltier, USCA President, noted that, “Member schools earning certification signal to others that their sales programs have met rigorous standards for success.”

Prior to 2008, UW-Parkside did not offer a sales curriculum. The sales certificate was launched in 2010. Since that time, UW-Parkside students have distinguished themselves on the national stage, winning three national competition titles and 52 individual and team awards, including 14 in the last three Global MBA Competitions.

Sales remains a strategic priority for the College of Business, Economics, and Computing, and the UW-Parkside Sales Center provides a home to support sales education, career development and research. The heart of the Sales Center is the Sales Lab, which was constructed in 2018 thanks to the generous support of primary founding sponsor Impact LLC, as well as gold sponsorships funded by Northwestern Mutual, ZMac Transport, Catalyst Exhibits, Johnson Financial, Uline, InPro, and Gartner Inc.

“Sales programs are among the fastest growing areas in business education,” said Dr. Peter Knight, Department of Business Chair at UW-Parkside. “The growth is driven by the fact that 70% of all marketing graduates will start in sales and nearly 50% of all four year graduates will work in some type of customer contact position as well as increasing shortage of qualified sales professionals.”

USCA sales centers offer students an unmatched combination of specialized sales courses, mentors, internships, and other forms of actual sales experience to help students learn, develop, and sharpen their sales skills. Students successfully completing these programs have shorter ramp-up times and out-produce those without this sort of specialized preparation.

For more information about partnerships with University of Wisconsin-Parkside Sales Program, contact Tara Schmidt at businessdepartment@uwpedu or at 262-595-2280.

You can also learn more about the Sales Certificate at: 

Sales Certificate

To learn more about the University of Wisconsin-Parkside Sales Center, visit:

Sales Center

To learn more about the University Sales Center Alliance visit:




Name: Dirk Baldwin. Dean of the College of Business, Economics, and Computing
Tel.: 262-595-2379

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