Kinesiology and sport performance major
The sport and fitness industry has experienced dramatic growth over the past 20 years. The need for expertise in kinesiology and sport performance has grown into a discipline where specialization exists in a multidimensional sense. According to the Bureau of Labor Statistics, the job outlook for a career such as athletic training is predicted to grow 23%, which is much faster than the average growth.
Kinesiology and sport performance is the perfect major for individuals with a passion for healthy living. Graduates who study kinesiology and sport performance are involved in helping others and are filled with the knowledge and experience it takes to develop customized fitness programs and support for all types of wellness seekers.
Kinesiology and sport performance combines a strong background in math, chemistry, and physics that prepares you for potential careers in administration, coaching, marketing, consulting, journalism, personal training, directing fitness facilities, program development, and public relations. Undergraduate study in kinesiology and sport performance provides preparation for advanced study in such areas as biomechanics, exercise physiology, kinesiology, athletic training, occupational therapy, and physical therapy.
The Health, Exercise Science and Sport Management Department (HESM) at Parkside offers a curriculum that provides exercise science majors the possibility of obtaining an education in lifetime wellness and activities. Kinesiology and sport performance certificates are designed to supplement an existing major with career-specific course work and enhance employment opportunities.
Graduates find employment within the sport or fitness fields with numerous types of organizations including amateur and professional sport organizations, educational institutions, health and fitness centers, private and municipal recreation programs, or the sporting-goods industry.
Bill also brings a background in professional sports to the department. In 1999, he joined the NHL expansion team the Columbus Blue Jackets and worked there into their inaugural season. Since then, he’s worked part-time for the Milwaukee Bucks for nine years, and still currently works for the Milwaukee Admirals hockey club, just finishing his 17th season with the team. His work with both the Bucks and Admirals includes marketing and promotions on game nights and community relations throughout the year. Bill also worked with NCAA Basketball for nine seasons from 2000-2009, travelling around the country for a marketing promotion they were running. Prior to arriving at Parkside, he served as the Intramural Sports Coordinator at UW-Milwaukee for six years.
Bill has given back to the industry by volunteering for Glendale Little League (serving as a board member and coach), and he still currently sits on the Nicolet Recreation Advisory Committee. He has been a member of NIRSA and has been certified professional by the National Park and Recreation Association. Bill received his bachelor’s degree in Physics with a minor in Philosophy from UW-Milwaukee and received his Master’s in Sports Administration from UW-La Crosse.
Master of Science,<br>Emporia State University, Emporia, KS<br>Emphasis: Health Promotion and Exercise Physiology
Bachelor of Science in Education<br>Emporia State University, Emporia, KS
PROFESSIONAL EXPERIENCE<br>CURRENT:<br>Academic Director, Master of Science in Health and Wellness Management<br>Faculty Director, Community-Based Learning and Research<br>Professor, Department of Health, Kinesiology and Sport Management (HESM)
Associate Dean, College of Natural and Health Sciences, 2013 – 2016
Chair/Associate Professor, Department of HESM 1999 to 2012<br>Assistant Professor, 1991 to 1998<br>University of Wisconsin-Parkside, Kenosha, WI<br>•Chair of the Department of Health, Exercise Science and Sport Management (formerly Department of Health, Physical Education and Athletics).<br>•Helped create and implement three new majors: Sport Management Major, Fitness Management Major, and Applied Health Sciences Major. Combined number of majors is now more than 500 students.<br>•Grew the department from one faculty member to six faculty members<br>•Assisted in overseeing the opening of the new Sport and Activity Center including planning the Wellness Center<br>•Created the new Exercise Science Laboratory<br>•Developed and Directed the Lifetime Wellness curriculum including the Wellness Center (fitness center serving students, staff and community members, 1991-2002).<br>•Advised students in Sport Management, Fitness Management and Applied Health Sciences.<br>•Established articulation agreement with College of St.Scholastica. (Athletic Training)<br>•Assisted in the development of an articulation agreement with Gateway Technical College (Physical Therapy)<br>•Created Entitlement to Plan Master’s degree in Sport Management<br>•Assisted in the planning of the new Ranger Strength and Conditioning facility and restructuring of the Wellness Center<br>•Served as the Assessment Liaison for the HESM and AHS<br>•Implemented Community Based Learning component to STEM courses: Sport and Fitness Nutrition and Introduction to Applied Health Sciences<br>•Assisted in updating the technology in the SAC classrooms<br>•Helped create scholarships for Sport and Fitness Management students<br>•Commencement Address, May 1997
Dr. Palao has published more than 200 peer-reviewed articles, several text manuals, and scientific monographs, and he has directed more than 20 dissertations and master’s theses. In 2006, he was named a Distinguished Visiting Scholar at the University of Northern Iowa, and in 2010, he was granted the Best Research Study distinction by the XXIX Sports Awards of the Region of Murcia (Spain). The Spanish Ministry of Science and Innovation has twice recognized his research done in six-year periods (2002-2007 and 2008-2013). He is a Certified Strength and Conditioning Specialist by the National Strength and Conditioning Association and has Level 4 Accreditation for Performance Analysts by the International Society of Performance Analysis of Sport.