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Modern media, including the popular cartoon series "Dilbert" and hit cable TV series "Mad Men," has given a certain persona to the world of marketing. In reality, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services.
Marketing is a science that requires precise skills. And without a doubt, good marketing --the correct marketing -- can turn a startup into a success. The wrong marketing can take down even the best.
The marketing major in the Parkside Business Department is designed for business students who wish to pursue career opportunities in advertising, promotions, marketing, sales, research, or public relations.
Learn more about Marketing in the Business Department at Parkside.
Parkside also houses an exceptional student-run marketing organization, Parkside American Marketing Association (PAMA), sure to provide many leadership opportunities.