The marketing major at Parkside is designed for business students who wish to pursue career opportunities in advertising, promotions, marketing, sales, research, or public relations.
Despite the fact that business is always changing—and changes rapidly—a solid foundation in key marketing skills will stand the test of time. Our curriculum provides you with the solid knowledge base and strong quantitative skills you'll need for a successful career.
Modern media, including the popular cartoon series "Dilbert" and hit cable TV series "Mad Men," has given a certain persona to the world of marketing. In reality, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services.
Marketing is a science that requires precise skills. And without a doubt, good marketing -- the correct marketing -- can turn a startup into a success. The wrong marketing can take down even the best.
learning in action
Our students consistently compete in and succeed at national competitions with the training and support of Parkside's award-winning Sales Center.
Marketing students are in high demand for professional internships with major corporations and businesses of all sizes. They also work in the Small Business Development Center on campus. You can also participate in faculty-led study abroad experiences to see business in action across the world.
Not only do business students learn from top faculty, you also benefit from visiting scholars and guest speakers in the classroom and during special events by the department, college, and student organizations. An exceptional student-run marketing organization, Parkside American Marketing Association (PAMA), is sure to provide you with many leadership opportunities.
Gain real-world experience through the Ralph Jaeschke Solutions for Economic Growth Center (SEG), a campus partnership with area businesses and nonprofit organizations. Under the direction of faculty, students help solve business challenges, allowing them to expand upon what they learn in the classroom.
Accredited for Quality
Our Business Department is accredited by the Association to Advance Collegiate Schools of Business International (AACSB). We offer a high-quality, highly relevant educational experience taught by professors who regularly interact with the business community and who are up to date with the rapid changes in the global business environment.
Only 5% of business schools worldwide have earned this "gold standard" program accreditation.
Careers after Parkside
The dynamic field of marketing provides graduates with a multitude of job opportunities within the business field including
- Account Executive
- Advertising manager
- Brand manager
- Communication director
- Corporate trainer
- Creative director
- Event planner
- Fundraising coordinator
- International sales
- Market research
- Political campaign managers
- Public relations
Marketing Major Program Goals
Students will be aware and able to understand and apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management.
Students will be able to understand, apply, and communicate buyer behavior, concepts to a realistic consumer product situation.
Students will be able to understand and apply promotions management concepts, and teams will be able to prepare and present promotions plans to industry expectations, applying concepts to realistic client situations.
Students will be able to develop and execute a market research project to industry expectations in a community-based learning environment.
Students will understand product management concepts and will be able to manage a portfolio of business products in a realistic competitive situation, while integrating concepts from other disciplines, such as, research and development, pricing and promotions, forecasting and production, and finance.
Graduating Students will be able to prepare and present a Senior Marketing Thesis that will apply advanced marketing concepts to and will develop practical integrative solutions for realistic product/market situations that are relevant to their intended careers
See what our students have to say.
Assistant Professor of Business
Peter Knight is a marketing generalist with 25 years broad corporate and SME experience including very recent consulting experience in Europe working to develop a key account program, 17 years experience in academia and wide ranging interests in the field of Marketing as evidenced by 50 peer reviewed journal and conference publications in a variety of areas. He has extensive experience with simulation learning and has developed numerous new courses in emerging areas, including Digital Marketing, Multi Cultural and Global Marketing, Sports and Event Marketing, Marketing in the Hi-Technology Sector, Sales, Flexible Learning Methods, Community-Based, Competency-Based and Online Learning.