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Marketing

Marketing Major

Modern media, including the popular cartoon series "Dilbert" and hit cable TV series "Mad Men," has given a certain persona to the world of marketing. In reality, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services.

Marketing is a science that requires precise skills. And without a doubt, good marketing --the correct marketing -- can turn a startup into a success. The wrong marketing can take down even the best.

The marketing major in the Parkside Business Department is designed for business students who wish to pursue career opportunities in advertising, promotions, marketing, sales, research, or public relations.

Learn more about Marketing in the Business Department at Parkside.

Real Opportunities
Course curriculum provides students with a solid knowledge base and the strong quantitative skills necessary for a successful career. Degree seekers study under an overarching business program accredited by the Association to Advance Collegiate Schools of Business International (AACSB) and work with outstanding faculty members with leading expertise and professional experience. 

Parkside also houses an exceptional student-run marketing organization, Parkside American Marketing Association (PAMA), sure to provide many leadership opportunities.

Amazing Results
The dynamic field of marketing provides graduates with a multitude of job opportunities within the business field including account executive, advertising manager, brand manager, communication director, corporate trainer, creative director, event planner, fund-raising coordinator, international sales, market research, political campaign managers, promotions, public relations, and several more.
 
Contact Information
Contact Info

Peter Knight
Phone: (262) 595-2415
E-mail: knightp@uwp.edu

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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