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Equip yourself with advanced level competencies to successfully manage the varied positions, duties, and responsibilities within the sports entertainment industry. At Parkside, you will receive highly personal academic and career advising. You will also be connected to a network of successful alumni working in the industry. 

The program is designed to be as flexible as possible, which allows you to complete it on your timetable.


The Master of Science in Sport Management degree program at UW-Parkside is designed to prepare you for success in a wide variety of careers at all levels of the industry including professional, college, high school, nonprofit, and amateur sports.

The 33-credit program was explicitly designed to meet the needs of today’s students. Our classes are offered mainly at night. But we also have day, online, and distance classes to ensure flexibility as you attempt to balance personal and professional goals and needs. You can begin any semester that is convenient for you - no need to wait for fall or a cohort to fill up.

Unlike many sport management programs, virtually the entire UW-Parkside MSSM program is taught by full-time faculty with decades of combined industry experience. A combination of small class sizes and direct access to instructors creates an excellent environment for your success.

The UW-Parkside MSSM program combines all of the aforementioned benefits with an affordability that is virtually unmatched in the Midwest. The cost per credit for completing the MSSM program is substantially lower than our regional competitors, which allows you to pursue your career goals at a much lower overall cost.


For unconditional admission into the M.S. in Sport Management online program, you must hold a bachelor’s degree in sport management or business and have a grade point average of 3.0 or higher.

Applicants who do not have this background may be admitted following the admission requirements below.

M.S. in Sport Management online admission requirements (based on undergraduate GPA)

  • GPA of 2.75 and above – Students must submit a statement of purpose.
  • GPA below 2.75 – Students must submit three letters of recommendation if GPA score is under 2.75, as well as a statement of purpose highlighting compelling industry experience and relevant undergraduate course work. In addition to the statement of purpose, applicants may also submit a resume verifying work experience.
  • GMAT scores are not required for admission.

Official transcripts from all colleges and universities attended, regardless if they appear on the degree awarding transcript or not, should be mailed directly from the institution(s) to UW-Parkside at this address:

Admissions Office
University of Wisconsin-Parkside
900 Wood Road
Kenosha, WI 53144

Submit letters of recommendation, statement of academic interest, and resume by email to: admdocs@uwp.edu


Graduate-level work completed at other regionally-accredited institutions may be transferred toward the master's degree in sport management at UW-Parkside but such transfers are subject to the following provisions:

  • A maximum of 12 credits may be transferred;
  • Only the courses with a grade of B or better can be transferred;
  • The student must petition for the transfer upon admission to the program. Transfer credit will be formally granted after the student has successfully completed a minimum of eight (8) semester hours of graduate course work at UW-Parkside;
  • An admitted student who plans to take a course at another institution and transfer it back to UW-Parkside must obtain prior permission from the program director; and
  • Exceptions to the above transfer policy can be considered after written request to the program director.



As noted in UW-Parkside policy, students who do not complete a course within a period of 12 months will be dropped as a student unless they apply for and are granted a leave of absence from graduate work. Dropped students or students exceeding the term of leave may apply for readmission to the program.

As also noted in UW-Parkside policy, a student may take no more than seven years to complete the master of science degree in sport management. This time period begins with the semester in which they complete their first course as a degree-seeking graduate student.

As a result of completing the Master of Science in Sport Management degree program, you will develop three core competencies.

Competency A: Demonstrate Effective Communication Skills

You will be able to demonstrate:

  • Professional interpersonal skills
  • The ability to develop and deliver professional messages in oral, written, and visual forms of communication in various types of settings
  • Negotiation skills

Competency B: Demonstrate Effective Management Skills

You will be able to demonstrate:

  • Knowledge of and ability to comply with legal, HR, and other forms of rules and compliance-related situations
  • The ability to act in an ethical manner including in areas of diversity and corporate social responsibility
  • Knowledge of sound financial management practices including revenue generation methods such as marketing and sales along with efficient facility/organization planning on the expense side
  • Inclusive leadership skills including the ability to lead meetings
  • The ability to collect, manage, analyze, and interpret sport management data.
  • The ability to identify and solve problems faced by sports organizations

Competency C: Demonstrate Ability to Use Skills, Knowledge, and Competencies Learned in the Program in a Real-World Setting

Where can I work with a Sport Management Degree?

Working in the sports industry is a dream for many. Today’s sports organizations are looking for highly-skilled employees who can quickly adapt to the exciting and fast-paced sports profession.  Professional sports is just one avenue for your Sport Management degree. Upon earning your degree, you will have tangible skills that will translate into several levels of sport including the major leagues, minor leagues, collegiate athletics, sport governing bodies, sports media, other nonprofit entities, park districts, and sports complexes.


Areas of interest and possible positions:

Academics & Athlete Development

Athletic Academic Advisor
Career Advisor
Student Support Coordinator
Life Skills & Community Outreach Coordinator

Athletic Director

All levels of amateur sport


Head Coach
Assistant Coach
Video Coordinator

Compliance and Regulation

Athletic Compliance

Customer Service

Guest Services
Concessions Management




Research Associate

Event Management

Event Manager
Game Operations
Event Technology
Special Event Coordinator
Tournament Director
Ticket Operations/Director

Facility Management

Field Technician
Parks Manager
Maintenance Manager
Facilities Manager


Financial Specialist
Budget Analyst

Fundraising and Development

Alumni Relations
Development Coordinator
Nonprofit Coordinator

Marketing & Promotions

Sponsorship and Licensing
Coordinator of Partnership Services
Client Services


Digital Media Coordinator
Sport Journalist
Graphic Designer

Player Services

Player Development Coordinator
Clubhouse Manager
ESL Services
Legal Counsel

Public Relations and Communications

Community Relations
Youth Outreach


Ticket Representative
Suite Sales
Sporting Goods
Account Executive 

Sport Journalism

Sports Information Director

Team Operations

General Manager
Travel Operations
Team Operations
Program Assistant
Logistics Director
League Coordinator
Equipment Manager
Clubhouse Manager


Video Operations
Event Technology
Business Operations 

Youth Sports

League Administrator
Recreation Director
Program Coordinator

You might ask yourself why you should pick the UW-Parkside Master of Science in Sport Management degree program. We think the answer is an easy one once you look at all the reasons to pick Parkside.

Only Sport Management Master’s Degree Available in UW System

UW-Parkside offers the only true sport management degree in UW System. Why limit your opportunities to narrow portions of an industry? Get the degree that offers you the most potential going forward in the entire sports industry.

Excellent Flexibility

Whether you are a full-time student or a working professional who just wants to get ahead, our program offers you the necessary flexibility to meet your needs.

  • You can start any semester. No waiting for the fall or a cohort to fill up.
  • Classes are offered all year including summer and winter sessions. You can choose when you wish to further your education.
  • Classes are offered at a variety of times (night and day) and in a variety of formats (online and distance) to meet your needs.
  • Need a break? Our format allows you to take classes at your pace including the ability to take a semester off if you need to do with minimal disruption. Why get stuck in a cohort format?

Quality Full-Time faculty with Industry Experience

Learn from full-time faculty, not part-timers or adjuncts, who bring sports industry experience and knowledge to the table along with full-time availability for your academic needs.


Earn a high-quality education at an affordable price. Our per credit and overall cost easily beat virtually every competitor out there. Do the math.

Great Location

Located between Milwaukee and Chicago, UW-Parkside is located between the big cities of Kenosha and Racine and only two miles from Lake Michigan. Easy access to I-94. Be part of a growing, vibrant area that offers big city benefits without the hassle. Major companies such as Amazon, Foxconn, and Uline all recently picked the Racine/Kenosha area. You should do the same.

Established Program Tradition

The sport management program has been in existence at UW-Parkside for nearly two decades. UW-Parkside undergraduate alumni work around the world in all types of sports and at all levels of sport from the major leagues to park districts. Become part of an established tradition. Join a growing group of successful alumni who are creating new networking opportunities every day.


As noted above, UW-Parkside alumni work around the world at all levels of sport. And, they frequently come back to campus to talk about their careers, give advice and seek interns or employees for their organizations. It is also quite common for speakers from all types of sports organizations to appear on our campus in classes or other types of events.

Access to NCAA Division-II Athletics

Our MSSM program offers graduate assistantships, teaching assistantships with an athletic department component, and internships with the only NCAA Division-II athletic program in Wisconsin. The Rangers compete in fourteen different varsity sports and are a part of the  renowned Great Lakes Intercollegiate Athletic Conference (GLIAC).

Personal Advising

Work directly with a full-time faculty member with sports industry experience who can help you choose classes and, more importantly, help you on your career path.

Great Internship and Career Opportunities

Located in the highly-populated Milwaukee/Chicago corridor, UW-Parkside is in a prime location for sports organizations of all types from professional sports to youth sports, from teams to suppliers, and everything in-between. Our faculty and alumni also have contacts throughout the state and region. Why limit your chances for success by picking an isolated school?


HESM 700: Sports Research and Analysis Methodology
Analyzes research in the sport management field to help solve issues within the sport industry. Introduces different methods for conducting and analyzing research. Examines how research articles are organized to assist in both reading and conducting research. Discusses practical applications of research.

HESM 701: Amateur Sports Governance and Administration
Explores the managerial activities essential to amateur sports administration. Examines the structure and function of amateur sport organizations and how individual sport organizations fit into the greater sport industry. Focuses on high school and intercollegiate athletics.

HESM 702: Professional Sports Governance and Administration
Explores the managerial activities essential to governance and policy development in professional sport and reviews the structure and function of these organizations. Demonstrates where the power lies in an organization or industry segment and how individual sport organizations fit into the greater sport industry.

HESM 710: Sports Law
Examines sport law as it applies to sport managers by identifying liability of situations in the supervision, management and conduct of sport. Introduces how to design and develop strategies for limiting liability including constitutional law, negligence, contract, and employment law.

HESM 711: Ethical Issues and Leadership in Sports
Introduces student to various leadership theories and ethical considerations in sport. Examines what it is to be a leader and how to consider different ethical issues when leading a sport organization including topics in human resources and effective management.

HESM 712: Social and International Issues in 21st Century Sports
Introduces sociological concepts within sport. Examines society on a global scale and how the global society impacts sport. Focuses on current social issues within global sport.

HESM 720: Revenue Generation and Sales in Sports Organizations
Examines revenue generation and sales processes for sports organizations including the various revenue streams available at all levels of sport through developing buyer proposals and learning contract negotiation processes for agreements. Includes case studies, projects, presentations and hands-on negotiation exercise.

HESM 721: Financial Management for Sports Organizations   
Studies budgeting and financial reporting for sports organizations. Explores methods of financing for both sports organizations and sports facilities. Includes case studies, projects, presentations and hands-on negotiation exercises.                       


HESM 539: Sustainable Sport Management
Surveys sustainable business techniques employed by sports organizations in the areas of facility financing, facility development, marketing and event operations. Examines how sports organizations employ marketing techniques focused on and including sustainable/green concepts.

HESM 560: Sports Communications
Examines how sports organizations interact with the media and fans/ customers through various forms of electronic and social media. Activities include studying basic fundamentals and completing various exercises designed to give hands-on experiences in the areas of social media, media relations and public relations in the context of sport organizations.

HESM 656: Athletic Fundraising
Examines the development of successful fundraising programs in interscholastic and intercollegiate athletic programs.

HESM 658: Sport Analytics
Examines the design, collection, analysis, and use of data to measure performance and make decisions in competitive sports. Reviews basic concepts and skills needed to develop and apply analytical skills to sport from different perspectives: coaching, management, business, media, etc.

HESM 722: Sports Facility & Event Management
Studies planning, development and management of sport facilities and events. Includes topics in needs assessment, risk management, site selection, financial planning, operations, crowd control, event staffing, marketing, media, and sponsorships and participant prizes.

HESM 789: Special Topics in Sport Management
Select topics in sport management will be examined. Course may be repeated for credit provided different topics are offered.

HESM 794: Sports Management Internship
Develops professional skills through supervised work in the field of sport management. Applies learned knowledge and enhances experience and skills in a practical and relevant setting.

HESM 799: Independent Study
Includes independent work in specific areas under the supervision of a department faculty member. Course may be repeated for credit.




HESM 798: Thesis in Sport Management
Provides the culminating experience through the completion of a master’s thesis in sport management by reviewing existing research and conducting original, independent research. Course may be repeated for credit.


HESM 791: Current Issues in Sport Management Seminar

Provides knowledge of current and ongoing issues in the sport management industry. Discusses and analyzing current topics preparing student to face these issues in the real world as a sport manager.

HESM 792: Sport Management Practicum and Portfolio
Develops professional skills through supervised work in the field of sport management. Applies learned knowledge and enhances experience and skills in a practical and relevant setting while completing a project with both faculty and site supervisors.

How many credits/courses are required for the MSSM program?

It is a 33-credit program. All courses are three credits meaning you need to complete 11 courses.

When are classes offered?

Our program was built on flexibility for you, the student. Core courses are mainly offered at night or in an online format. Electives are offered throughout the day or in an online format. Distance courses with no timetable such as internships and independent studies are also available.

Do I have to start in the fall?

No. We allow students to start the MSSM program in every semester. Classes rotate every semester and we offer classes in all four semesters. If you are ready to start, now is the time. There’s no need to wait for a cohort to fill.

How long does the MSSM program take to complete?

The answer to that is entirely up to you. It typically takes 1.5 to 2 years depending on the number of courses/credits you take each semester.

I’m in a hurry. What’s the shortest time possible?

The MSSM degree can be completed in one calendar year. However, we recommend that this option should only be pursued by full-time students with few outside distractions or work duties.

I was not a sport management major in undergrad. Can I still apply?

Yes! We have many successful students in the MSSM program who bring a variety of undergrad majors to our program. Of course, a background in sport management or business would be the ideal preparation for the MSSM program. Even taking a few sport management or business classes and/or completing an internship with a sports organization would also be very beneficial.

I hate exams. Do I have to take an entrance exam like the GRE or GMAT to apply?

No entrance exam is required for admission to the MSSM program. But, we cannot promise you no exams once you are taking classes!

How do I apply?

Click here.

What are you looking for in the personal statement?

Tell us why you want to pursue the MSSM degree. What are your goals and ambitions? What things are important to you? Are there things from your past that we should know about?

What is the application deadline?

We admit students to the MSSM program on a rolling basis. That being said, the earlier you apply, the better. If you know you are going to apply, we suggest applying and allowing yourself more time to prepare for the upcoming experience.

Recommended dates are as follows:

Fall |  August 1

Winterim  |  December 1

Spring  |  January 1

Summer  |  April 1

I’m a working professional. Is the program for me?

Yes! You are one of the types of student we had in mind when developing the program. The program is designed to be flexible for your benefit. Courses are offered at varying times and in varying formats including online and distance. There are no limitations of a cohort format. You have the ability to step in and out depending on your personal needs as long as the program is completed within seven years.

Why are there required courses?

We want you to acquire the basic skills (research, law, finance, leadership, ethics and revenue generation) that you will need to succeed in the 21st century sports industry. The courses you select after that are up to you.

What about internships?

Completing an internship is not required. But, the Milwaukee/Chicago corridor is loaded with great internship opportunities. You can also complete an internship in your hometown or around the world with the approval of your academic advisor. We also have a great relationship with the UW-Parkside Athletic Department where our Rangers compete at the NCAA Division-II level of competition. Many of our students work with administration and coaches in that program.

How much does the program cost?

The total overall cost of the program depends on how many courses are taken in a semester and in what format as there is a small fee added to online courses. 

Simply stated, we believe we offer a high-quality program and degree at a very affordable price when compared to our competitors.

Graduate Tuition

Is there any financial aid available?

Financial Aid

Do you have any graduate assistantships or teaching assistantships available?

UW-Parkside offers a variety of graduate assistantships and teaching assistantships which also work in the UW-Parkside Athletic Department. Keep an eye out for opportunity announcements and details.

What about housing?

There is housing available on campus.

Housing and Residence Life

The area surrounding the UW-Parkside campus also offers a variety of housing options from the private sector.

What if I have a question that is not answered on this list?

If you have any additional questions, please contact Adult Student Coordinator Stacy Tinholt at tinholt@uwp.edu


Stacy Tinholt  |  262-595-2597
  |  tinholt@uwp.edu

Faculty Highlights

  • Bill Miller J.D.
    Associate Professor in Sport Management Program
    HESM Department Chair

    Bill’s teaching and research interests focus on sports facility development, revenue generation and sports law issues. Dr. Miller is a multi-time nominee for the campus-wide Stella Gray Teaching Award and the faculty advising award. He has authored or co-authored numerous books and articles on sports finance and sports law issues. Prior to joining Parkside, Bill spent nearly a decade as a sports finance consultant and writer/editor. He is currently Vice-Chairperson of the State Bar of Wisconsin Sports & Entertainment Law Section.

  • Megan Parietti headshot

    Megan Parietti
    Assistant Professor in Sport Management Program

    Megan earned her Ph. D. in sport management from The Ohio State University. Her research areas revolve around intercollegiate student-athletes and the impact sport has on their lives. Current lines of research include how student-athletes are seen in the classroom and parental involvement in the lives of intercollegiate student-athletes. Her previous experience is in the field of student-athlete services at both the University of Alabama Birmingham and Bowling Green State University.


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