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Friday, April 11 2025 |  UW-Parkside Student Center Ballroom

Please join us for this free event to recognize our current community-based learning partnerships and encourage networking with Parkside faculty for potential future projects. REGISTRATION CLOSES ON MARCH 31ST.

Register Now

 

Agenda

8:00am - Registration Opens

8:30am - Welcome

8:45am - Awards

9:05am - Networking

9:45am - Keynote 

10:45am - Closing Remarks

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Keynote Speaker: Markus Brauer, University of Wisconsin-Madison


Social Marketing: Influencing Behaviors for Good

Communities often attempt to get their members to adopt specific behaviors (ex: volunteering, recycling, littering, natural resource protection). Outdated, yet frequently used approaches are providing information and raising awareness. I will present the toolkit of strategies that behavioral scientists and social marketers use to get people to change their behaviors.

Bio

Markus Brauer is professor in the Department of Psychology and in the Wisconsin School of Business at the University of Wisconsin-Madison.  Born and raised in Germany, he received his Ph.D. from the University of Colorado at Boulder (1994).  He then worked for 17 years as a research scientist in the “Centre National de la Recherche Scientifique,” the French counterpart to the National Science Foundation.  He joined the University of Wisconsin in 2011.  As a social psychologist, Markus Brauer studies the social aspects of human cognition and behavior.  He develops and tests interventions aimed at changing people’s behaviors in a variety of domains, such as diversity, energy consumption, and workplace behaviors.  He is the author of more than 100 scientific articles and chapters, has obtained numerous grants, and is member of the editorial board of the top scientific journals in his field.

 

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Dr. Aubri McDonald, Professor of Racine, Crime, Law, Community-based learning course, and Superintendent of the Youth Development and Care Center of Racine County, Tony Chavez

2025 OUTSTANDING PARTNERSHIP AWARD


Jonathan Delagrave Youth Development and Care Center:

Since the Fall of 2021, community-based learning students in Dr. Aubri McDonald’s CRMJ/SOCA 365 Race, Crime, Law course have partnered with Superintendent Tony Chavez and the Jonathan Delagrave Youth Development and Care Center (YDCC) in Racine County as they prepared to transition to a new facility set to open in 2025. CBL students employed a rehabilitative and trauma-informed framework and explored topics guided by YDCC’s mission and vision for the new facility – To transform youth justice, strengthen support for the youth, and keep youth out of adult corrections.

THANK YOU SPONSORS!

Gold Sponsor: 

 

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Silver Sponsors: 

A&O Certified Public Accountants

Len Iaquinta's Excellence in Communications, Inc. 

 

Interested in sponsoring this event? 

Sponsorship Form 

Questions?

 cbe@uwp.edu | (262) 595-2635

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