Marketing Specialist University Advancement

Marketing Specialist University Advancement

Code: 12345 Posted: 06/15/2018

Marketing Specialist
University of Wisconsin-Parkside


Position Location: Southeastern, WI 

The University of Wisconsin-Parkside invites applications for the position of Marketing Specialist in the University Advancement department. 

This position reports to the University Marketing Manager, serves as a member of the marketing team and develops marketing content that align with the strategic and academic plans of the university. This position will advance marketing strategies to support enrollment growth. They will be a content editor in assigned areas of the university web site and with e-marketing and develop collateral materials for university initiatives. Performs other marketing duties as assigned. 


Education, Experience, Training And/or Certifications


  • Bachelor’s degree in marketing, advertising, communications, or relevant creative field
  • Three or more years of experience in marketing
  • Ability to develop creative briefs and drive creative within strong brand
  • Strong time and project schedule management skills required to consistently meet deadlines
  • Ability to prioritize and manage multiple assignments simultaneously
  • Knowledge of content management platforms for web page and content development, such as CommonSpot
  • Experience developing, maintaining, and delivering on marketing plans to meet organizational objectives
  • Strong oral, written, and interpersonal communication skills


  • Graphic design experience using Adobe Creative suite
  • Experience working in a higher education environment
  • Well organized, strong administrative and detail-oriented skills
  • Enrollment-related experience
  • Strong analytical skills
  • Self-starter with innovative approaches to problem solving
  • Experience managing and directing photo and video shoots
  • Experience developing marketing materials
  • Experience in proofing and editing
  • Experience in copywriting 
  • Self-starter with innovative approaches to problem solving
  • Experience managing and directing photo and video shoots
  • Experience developing marketing materials
  • Experience in proofing and editing
  • Experience in copywriting


Essential Duties and Responsibilities

60% Marketing Liaison:

  • With direction from the University Marketing Manager assist with development and implement the marketing plans, tactics, and enrollment strategies for assigned clients
  • Review, understand, and uphold the university brand and marketing procedures
  • Communicate brand standards and marketing procedures to assigned clients
  • Conceptualize and manage annual marketing plan for assigned clients that aligns with enrollment marketing plan
  • Manage assigned clients’ marketing requests – project management, marketing creative development (collateral, website, video, photography, media, digital), etc.
  • General daily marketing execution
  • Develop and implement a post mortem review and analysis of marketing activities

30% Brand Execution:

  • Edit and create publications and graphic elements to align with brand
  • Understand and communicate brand standards to assigned clients
  • Execute high quality communications to garner consistency of style, identity, and theme in accordance with the university’s established brand
  • Design and develop elements for integration in marketing materials consistent with brand

10% Website Liaison:

  • Update content and layout of assigned webpages
  • Provide web support and content editing for assigned clients
  • Manage workflow for technically advanced web changes
  • Use analytics to track marketing efforts and website effectiveness


Standards of Performance

  • Timeliness of meeting goals
  • Willingness to make suggestions and soundness of those suggestions
  • Soundness of judgment and operational decisions
  • Ability to organize and prioritize work while being responsive to University personnel
  • Timely and effective communication of problems and opportunities. This includes the responsibility for identifying and communicating information of importance as soon as possible.
  • Integrity in dealing with customers, students, vendors, employees, and management
  • Punctuality, attendance, effective use of time, and willingness to work overtime when necessary
  • Maintaining confidentiality of sensitive information
  • Willingness to assist with special projects and other duties as assigned


Essential Knowledge And Abilities

  • Knowledge of recruitment techniques and practices
  • Knowledge of marketing, communication, and promotional trends
  • Strong oral and written communication skills
  • Strong analytical and logical skills
  • Ability to compile and analyze results of marketing programs or initiatives
  • Demonstrated ability to use MS Office including Excel, PowerPoint, Outlook
  • Ability to participate in work groups; and coordinate, develop, and implement projects
  • Ability to identify, analyze, and resolve problems
  • Ability to plan, organize, and prioritize multiple work assignments and projects
  • Ability to maintain accurate and detailed records
  • Ability to develop and maintain effective professional working relationships with individuals at all organizational levels
  • Ability to work both independently and collaboratively in a team environment
  • Ability to work in a fast-paced environment and cope professionally with changing priorities, including the ability to meet rapid and frequent deadlines

The University and Area

UW-Parkside is a regional comprehensive university that is committed to accessibility, academic excellence, student success, diversity, and community engagement. This beautiful campus is on 700 acres of woodland & prairie in the heart of the Milwaukee/Chicago corridor, between Racine and Kenosha and near Lake Michigan. The university enrolls approximately 5,000 students, many of whom are first- generation and nontraditional students. UW-Parkside benefits from the diversity of the communities it services in Kenosha, Racine, and Walworth Counties. Kenosha and Racine are small cities that offer tranquility and convenience. The myriad attractions of Milwaukee and Chicago are easily accessible, as is the solitude of the country. UW-Parkside is strongly committed to creating and maintaining a multicultural, pluralistic campus environment.

The tri-county region that comprises the University’s primary service area is home to an impressive array of businesses. There are more than 10,000 small businesses in the region, as well as a large number of globally-recognized employers. The college, through its active, engaged Advisory Board, enjoys a close relationship with many of these businesses. For further information regarding the University and community, please see our website at 

Review of Applications

Applications received by 11:59 PM July 29, 2018 are ensured full consideration. Position opened until filled.

Application Process

STEP 1: Please select the applicable link below:

External Applicants:  (Candidates NOT currently employed by the University of Wisconsin System) – follow link then continue to STEP 2

Internal Applicants:  (Candidates currently employed by the University of Wisconsin System) – follow link then under “Main Menu” choose:

  • “Self Service”
  • “Recruiting”
  • “Careers”

STEP 2: Under "Job Search" choose:

  • "More Options"
  • Job Opening ID: "14466"
  • "Search"
  •  Select "Marketing Specialist"
  • Click "Apply"
  • You must login before you can apply. Input your "User Name" and "Password" and select "Login"
  • If you have not yet registered, click "Register Now" to begin the registration process

STEP 3: Submit application materials:

Please be sure to complete all required fields and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

  • Cover Letter
  • Resume
  • Names and contact information of three professional references
  • Transcript (Unofficial transcript accepted for application process. Official  transcript required for hire.

You must select "SUBMIT", selecting "Save" will not forward your application materials to the search committee.

If you have questions about how to apply go to

Please Note:

In instances where the Search and Screen Committee is unable to ascertain from a candidate’s application materials whether she/he meets all of the required qualifications, or if all of the application materials are not submitted, they will be evaluated as not meeting such qualifications and may be excluded from further consideration.

Salary and Benefits

Commensurate with experience and education. The UW System provides a liberal benefits package, including participation in a state pension plan.

Benefit Details:

Total Compensation Estimator:

Legal Notices

Employment will require a criminal background check in accordance with the Wisconsin Fair Employment Act. 

Note: Criminal Background Check - The Department of Workforce Development, Equal Rights Division prohibits employers from using criminal background check information, policies or practices that have a “disparate impact” and is not “job-related and consistent with business necessity” in hiring decisions. All information used to screen or hire job applicants should relate to the duties of the job.

UW-Parkside is an AA/EEO employer:  All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status. Individuals from diverse backgrounds are encouraged to apply.

It is the policy of UW-Parkside to provide reasonable accommodations to qualified applicants with disabilities. If you need assistance or accommodation in applying because of a disability, please contact the Office of Human Resources at 262-595-2204. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual's disability.

In compliance with the Clery Act of 1998, the University of Wisconsin Parkside Crime Statistics Report is available at Call the UW-Parkside Campus Police Office at (262) 595-2455 for a paper copy of the annual report.


Contact Name: Karen Grabher

Contact Phone: (262) 595-2277

Contact Email:

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