Colors

The colors of the University of Wisconsin-Parkside for all official uses, academic and athletic, are green (PMS 349) and black (PMS Black 3C). These colors reinforce the impact and recognition of the brand. Consistent and appropriate use of these colors is required.

The exact color green is identified with the Pantone Matching System (PMS), a graphics and printing industry color standard, or the equivalent percentages of CMYK colors for four-color or process-color reproduction. Electronic publications must use PMS equivalent colors. (RGB colors are for the computer screen only and must be converted to CMYK equivalents for any print application.)

The preferred logo is the white reverse logo. The full color Parkside logo is the standard for use on white background, but should only be used in situations where the colors are complementary. In other instances, the black logo may be used.

Ink colors change depending on the stock of paper they are printed on as well as the machine running the print. All effort should be made to make the color as consistent as possible.

UW-Parkside Official Colors

COLORS	HEX	CMYK	RGB	PMS
	016836	90, 33, 100, 26	1, 104, 54	349
	21272	73, 61, 69, 71	33, 39, 33	3C

Admissions' Complementary Color Palette

The colors below have been selected as complementary colors for use on the website and in print materials. The goal of a complementary pallete is to add highlights and color to materials without detracting from the official university colors. When using multiple colors in a document or on a web page, the guide below will aid in the selection of colors to use based on the number of colors on a page. On the left is the number of colors, and below are the preferred choices. (Hex, CMYK, RGB, and Pantone numbers provided below.)

The wordmark may not be reproduced in these colors.

Secondary Colors

Some of these colors work well as backgrounds and subtle design elements to support but not replace the primary university colors. The more colorful hues work best in text (For example the goldenrod color.)

COLORS	NAME	HEX	CMYK	RGB	PMS
	Parkside Dark Green	00502f	90, 40, 91, 43	0, 80, 47	3435
	UW Blue	105877	94, 61, 35, 15	16, 88, 119	2748
	Warm Grey	54534A	0, 0, 15, 82	84, 83, 74	BLACK 7
	Cool Grey	DBD9D6	13, 11, 12, 0	219, 217, 214	COOL GREY 1
	Goldenrod	FABA31	2, 29, 92, 0	250, 186, 49	137 C
	White Birch	EFECE2	5, 5, 10, 0	241, 238, 229	WARM GREY 1 U

Accent Colors
University Relations provides a vibrant accent color palette for moments when you need an extra "pop" of color.

Use these complementing colors sparingly and strategically to enhance your content. They should always support the primary university colors, not replace them.

Best uses for the accent palette include:

Highlighting important information.
Accentuating icons or small graphical elements.
Adding visual interest to infographics and charts.

COLOR	NAME	HEX	CMYK	RGB	PMS
	Prairie Fire	FF4500	0, 87, 100, 0	255, 69, 0	021
	Blue Spruce	478284	75, 34, 45, 7	71, 130, 132	2985
	Wild Thistle	A4238E	40, 100, 1, O	164, 35, 142	241

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