The colors of the University of Wisconsin-Parkside for all official uses, academic and athletic, are green and black. These colors reinforce the impact and recognition of the brand. Consistent and appropriate use of these colors is required.
The exact color green is identified with the Pantone Matching System (PMS), a graphics and printing industry color standard, or the equivalent percentages of CMYK colors for four-color or process-color reproduction. Electronic publications must use PMS equivalent colors. (RGB colors are for the computer screen only and must be converted to CMYK equivalents for any print application.)
The prefered logo is the white reverse logo. The green UW-Parkside logo is the standard for use on white background, but should only be used in situations where the colors are complementary. In all other instances, the black logo may be used.
Ink colors change depending on the stock of paper they are printed on as well as the machine running the print. All effort will be made to make the color as consistent as possible.