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Colors

The colors of the University of Wisconsin-Parkside for all official uses, academic and athletic, are green and black. These colors reinforce the impact and recognition of the brand. Consistent and appropriate use of these colors is required.

The exact color green is identified with the Pantone Matching System (PMS), a graphics and printing industry color standard, or the equivalent percentages of CMYK colors for four-color or process-color reproduction. Electronic publications must use PMS equivalent colors. (RGB colors are for the computer screen only and must be converted to CMYK equivalents for any print application.)

The prefered logo is the white reverse logo. The green UW-Parkside logo is the standard for use on white background, but should only be used in situations where the colors are complementary. In all other instances, the black logo may be used.

Ink colors change depending on the stock of paper they are printed on as well as the machine running the print. All effort will be made to make the color as consistent as possible.

green black
Complementary Color Palette

The colors below have been selected as complementary colors for use on the website and in print materials. The goal of a complementary pallete is to add highlights and color to materials without detracting from the official university colors. When using multiple colors in a document or on a web page, the guide below will aid in the selection of colors to use based on the number of colors on a page. On the left is the number of colors, and below are the preferred choices. (Hex, CMYK, RGB, and Pantone numbers provided below.)

The wordmark may not be reproduced in these colors.

Two colors
green
Pea Green

OR

Pea Green
Deep Orange
Three colors
green
Pea Green
Deep Orange
Four colors
green
Pea Green
Deep Orange
Red
Five colors
green

016836
90, 33, 100, 26
1, 104, 54
349

Pea Green

72a84f
61, 14, 92, 1
114, 168, 79
7489 

Deep Orange

c9602c
16, 74, 97, 4
201, 96, 44
7583 

Red

9d162e
25, 100, 82, 21
157, 22, 46
7427

Navy Blue

003a5c
100, 74, 40, 32
0, 58, 92
302 

The athletics logos use an expanded set of green colors:
evergreen - 3435c darkest green - 5605

900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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