Typography

Using consistent and limited typefaces helps create continuity in all university publications.

While many typefaces (fonts) may be used for artistic design elements, the following fonts are recommended for primary identification of the university:

Proxima Nova

Proxima Nova was chosen for the website and collateral materials because of its modern appearance. Infographics and text icons for the website should be created in this font. The Proxima Nova family of fonts is approved for all uses and should be used for headlines, charts, captions, etc.

 

Open Sans

While Proxima Nova is the preferred, it is a premium font. Open Sans is an approved alternative. Open Sans can be downloaded for free from Google Fonts.

Sans serif typeface samples for Proxima Nova and Open Sans

Serif fonts

Gennerally considered outdated, serif fonts can be used for large bodies of text. Approved serif fonts include Faustina or Garamond. Use the italic and especially the bold versions sparingly where style rules dictate the use or for emphasis. Do not use all caps when using a serif font. 
 

Serif typeface sample for Faustina
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