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Fonts

Using consistent and limited typefaces that complement the wordmark helps create continuity in all university publications.

While many typefaces (fonts) may be used for artistic design elements, the following fonts are recommended for primary identification of the university:

Sans serif fonts

In general, sans serif fonts should be used for headlines, charts, captions, etc. There are many clean, modern san serif fonts available for use. In professional communications, try to choose a font family with a variety of styles to give you options yet have a similar look and feel. 

Proxima Nova was chosen for the new website and collateral materials because of its modern appearance. Infographics and text icons for the website should be created in this font. The Proxima Nova family of fonts is approved for all uses.

More common, widely used sans serif typefaces may be substituted in other publications. These include:

  • Arial
  • Calibri
  • Gill Sans
  • Helvetica
  • Myriad
  • Verdana

Serif fonts

Serif fonts can be easier to read in large areas of text. Consider using Garamond in letters as the base font for the body copy and use the italic and bold versions where style rules dictate the use or for emphasis. The italic and especially the bold variations should be used sparingly in body text, but can be used more abundantly for headlines, subheads, and quotes.

There are many versions of Garamond available.


900 Wood Road · P.O. Box 2000 · Kenosha, WI 53141-2000 P 262-595-2345

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