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Using consistent and limited typefaces helps create continuity in all university publications.
While many typefaces (fonts) may be used for artistic design elements, the following fonts are recommended for primary identification of the university:
In general, sans serif fonts should be used for headlines, charts, captions, etc. There are many clean, modern san serif fonts available for use. In professional communications, try to choose a font family with a variety of styles to give you options yet have a similar look and feel.
Proxima Nova was chosen for the website and collateral materials because of its modern appearance. Infographics and text icons for the website should be created in this font. The Proxima Nova family of fonts is approved for all uses.
Planned website updates will include Open Sans as a base font.
More common, widely used sans serif typefaces may be substituted in other publications. These include:
Serif fonts can be easier for some people to read in large areas of text. Consider using Faustina or Garamond in letters as the base font for the body copy and use the italic and bold versions where style rules dictate the use or for emphasis. The italic and especially the bold variations should be used sparingly in body text, but can be used more abundantly for headlines, subheads, and quotes.