Academic and Student Affairs

Dr. Robert Ducoffe joined UW-Parkside April 4, 2016, as our 10th Provost. He comes to us from the Judd Leighton School of Business and Economics at Indiana University South Bend.

Robert Ducoffe
Dr. Robert Ducoffe

Prior to his arrival at UW-Parkside, he served as dean and professor of marketing from 2005 – 2016, where he led strategic planning, recruitment of new faculty, expansion of partnerships with the community, and strengthening of its already strong academic reputation. Under Dr. Ducoffe's leadership, the Leighton School reached historic enrollment highs, was ranked eight consecutive years as a "best business school" by The Princeton Review, and 15th in the Midwest and 68th in the nation by Bloomberg BusinessWeek. Graduates of both the undergraduate and the MBA programs have repeatedly performed better than students from over 90 percent of business schools in the U.S. on the Educational Testing Services (ETS) standardized business field test.

Previously, Dr. Ducoffe was associate dean and professor of marketing at the Zicklin School of Business, Baruch College, City University of New York where he worked for 15 years.

Rob won the President's Award for Distinguished Teaching in 1995. His research has appeared in a wide range of publications and he was ranked 12th in research productivity in specialized advertising journals in the 1989-96 period. Before entering academia, he worked in radio sales and in account management with several Canadian advertising agencies on national and international accounts.

Rob co-chaired the group that developed IU South Bend's 2014-2020 strategic plan, chaired a number of AACSB peer review teams, chaired the board of the YMCA of Michiana, and served on the boards of several nonprofits in north central Indiana.

His spouse, Dr. Sandy Ducoffe, is an adjunct marketing professor at Notre Dame. Rob and Sandy have five children.

Robert Ducoffe, Ph.D.
Provost and Vice Chancellor

Julie Lee
University Executive Staff Assistant
Assistant to the Provost

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